I’ve been in the Facebook ads space for a very long time. You might even say I was one of the original Facebook ads guys back in the day.
But if there’s anything I know for sure it’s that very little about this stuff is definitive. When people speak in black and white terms about Meta advertising, I tune out.
Is it Documented?
Unless Meta says something in their official documentation, it’s pure speculation. It might be educated speculation. It might appear to be true based on your experience.
But it’s not universally true.
Universal Strategies
Your strategy works for you? Great. That doesn’t mean it will work for me.
I make it my business to know every boring detail possible about Meta ads. Because of that, I still speak in uncertain terms.
I recommend this, but do what works for you. I wouldn’t do that, but let results be your guide.
Some people don’t like that. They want clarity. And those same people fall for Meta ads snake oil.
Don’t let that be you.
