The Instant Form Browser Add-On would be a pretty cool feature if it worked. Here’s what you do…
1. Create a The campaign is the foundation of your Facebook ad. This is where you'll set an advertising objective, which defines what you want your ad to achieve. More with the Leads When you create a campaign, one of the first things you'll do is select an objective. The campaign objective is your ultimate goal. Your selection will impact options, including optimization and delivery. Options include Awareness, Traffic, Engagement, Leads, App Promotion, and Sales. More.
2. Use Website as your conversion location.
3. Set your conversion event to something related to quality engagement if you can. I have a custom event for a 1-minute view that I use.
4. Create your ad to promote an article on your website. That’s right, not a lead gen page.
5. In the Destination section, enter the Website URL for that article.
6. Then under Browser Add-ons, select Instant Form and select or create your form.
This is a new feature that came out in June. It’s a lot like the Call Extension feature that’s been around a while. In that case, you send someone to a page of your website, but there’s a persistent Call button at the bottom.
Same concept here, but for an Instant form. We’re sending people to a page of our website, in this case a blog post. And then I can provide a persistent Subscribe button for my newsletter. That button would open an Instant Form while reading my blog post.
This is pretty sweet! Unfortunately, it doesn’t work.
I set it up and the ad itself never redirects to the website URL. It just opens the form, which defeats the whole point. I reported the bug, but maybe this video will help.
There’s lots of potential for this when it works!