Here’s what happened after I published 250 Reels to Instagram in six months…
Up until this point, I mostly neglected Instagram. I used it as an ad placementA placement is a location where your ad is shown. Examples include Facebook's mobile Feed, Messenger, Instagram feed, Audience Network, right-hand column, and more. More. I still had around 5,000 followers. But I didn’t regularly add content.
In fact, I had added only 16 videos total up until that point. Most of my posts were of my kids or dog.
And then I started my short-form video journey in October of last year. From that point forward, I published more than 250 Reels to Instagram in six months.
The impact has been significant. Instagram reachReach measures the number of Accounts Center Accounts (formerly users) that saw your ads at least once. You can have one account reached with multiple impressions. More, profile visits, and followers are all up exponentially. It shouldn’t be a surprise.
But what may be surprising is that this took very little effort. The reason is that I spend very little time on Instagram. Instead, I publish the same video there that I publish to six platforms in all (at least, sometimes more).
Would it be ideal if I created content exclusively for Instagram and spent a lot of time on the platform? Sure. But I don’t have that time. So the options are this approach or continuing to avoid Instagram entirely.
This is evidence that you can publish identical content to multiple platforms and make a positive impact. The result of this is that Instagram has become one of my biggest business drivers.
What do you think?
