An underrated advertising skill is the ability to name your assets. Here’s how to name your campaigns, ad setsAn ad set is a Facebook ads grouping where settings like targeting, scheduling, optimization, and placement are determined. More, and ads…
It’s so simple, yet so many fail at it. Your naming convention needs to be easy for you to understand so that you immediately know what’s happening within that campaign, ad set, or ad and what makes it different from the others
But it should also be easy for someone else to understand when they look at the account. It’s truly not complicated.
For campaignsThe campaign is the foundation of your Facebook ad. This is where you'll set an advertising objective, which defines what you want your ad to achieve. More:
– What are you promoting?
– What is your objectiveWhen you create a campaign, one of the first things you'll do is select an objective. The campaign objective is your ultimate goal. Your selection will impact options, including optimization and delivery. Options include Awareness, Traffic, Engagement, Leads, App Promotion, and Sales. More?
For ad sets:
– Who are you targeting?
– What countries are included?
– What is your performance goalThe Performance Goal is chosen within the ad set and determines optimization and delivery. How you optimize impacts who sees your ad. Meta will show your ad to people most likely to perform your desired action. More?
– Are you using manual bidding?
– What placements are you using?
And for the ad:
– What is the format?
– What makes this piece of creative unique?
– Is Advantage+ CreativeWhen turned on, Advantage+ Creative can make adjustments to your ad on a per-user basis to get you the best results. Adjustments include text (swapping headline and description), image brightness, turning images into a video, applying a template, adding music for Stories, and more. More on or off?
Anything that is variable, that you often change, mention it in the name.
Ads Manager actually offers name templatesA name template allows advertisers to automatically generate a naming convention for campaigns, ad sets, and ads based on campaign settings. More. The home for these is in your Ad Account Settings. Templates can automatically pull some of these fields into your name.
Personally, I prefer to do it manually but do what works for you. How do you name your assets?