Getting more people and businesses verified is good for users, businesses, and Meta. The more confident you are that people are who they say they are, the better the experience.
But Meta needs to separate verification from the paid subscription.
Many businesses may want to get verified but don’t want the extra benefits. Charge a one-time fee of $50 or $100 to go through the verification process. Lock in the name and other profile details. If you want to change them, you’ll need to pay to get verified again to keep your verified status.
Keep the monthly subscription separate and only accept verified accounts for those offerings. If you value the support and increased visibility, you can pay the monthly fee.
If Meta truly cares about getting people and businesses verified, they should see it makes no sense to tie verification to the subscription. If you stop paying, you lose verification, which creates confusion.
I would be much more inclined to sign up for Meta Verified, either the verification only or test out the monthly subscription, if it were set up this way.
What do you think?