How to Handle Low-Budget Clients

Before taking on a low-budget client, you must have a common understanding of goals and expectations.

While there are exceptions, your priority will often be something other than sales. It’s simply not realistic to focus entirely on sales — effectively — with a limited budget.

Your primary goal should be leads. Your work driving leads may ultimately result in sales.

Otherwise, you should focus on building the brand. There are many ways to do that. But with a limited budget, you need to prioritize efficiency and make the most of what you have to spend.

Along those lines, you don’t have to ignore sales completely. You can find cheap wins by spending low budgets on small audiences, like the abandoned cart scenario.

Unfortunately, many low-budget clients also have high-budget — and unrealistic — expectations. They expect you to work magic and drive high ROI without investing in the ad spend.

Do not put up with this. Address it before a client becomes a client. Establish realistic expectations and a roadmap for why you’re doing what you’re doing. If they aren’t on board, move on to a different client.

How do you handle low-budget clients?