Meta created an easy way to compare results. It’s a subtle little update that was added recently, and you may have missed it…
Access Compare Results
While viewing results in Ads Manager, hover over the name of the campaign, ad set, or ad, and a menu should appear with several options.
Click the three dots. Then select “Compare…” Depending on what you’re viewing, you can compare campaigns, ad sets, or ads.
Then select another campaign, ad set, or ad to compare.
View Comparison
Meta then provides a helpful visual to compare the results of two assets charted over multiple days.
If you click the Metric dropdown menu, you can change the metric to compare.
You can also add a second chart by clicking the “+ Chart” button.
In this video, I provide an example of Cost Per Result (in this case Cost Per Lead) trending over time, and then see if that trend is related to differences in CPM. Based on this comparison, that relationship doesn’t seem to exist here.
You can also click this chart icon to get an overall average by metric for each asset.
Is this something you’ll use?
