There’s a new creative The Performance Goal is chosen within the ad set and determines optimization and delivery. How you optimize impacts who sees your ad. Meta will show your ad to people most likely to perform your desired action. More option in Ads Manager…
Using only the Traffic objective for now, select the Website conversion location.
When you create an ad, you’ll see something new under format. You have options of single image or video, A carousel allows you to display two or more scrollable images or videos in the same ad, with the ability to link each to a different URL. More, or collection. But there’s also an option for Flexible.
It says: “We’ll show your ad in the format we predict may perform best.”
When you select it, you’ll be able to add up to 10 images or videos. This can be a combination of images and videos, unlike Dynamic Creative which requires one format.
It can also turn those images into carousels.
You can turn on Optimize Creative For Each Person, which will “vary your ad creative and destination based on each person’s likelihood to respond.”
One challenge is it doesn’t look like you can customize by A placement is a location where your ad is shown. Examples include Facebook's mobile Feed, Messenger, Instagram feed, Audience Network, right-hand column, and more. More. There aren’t any controls that I can see, but maybe it’ll figure it out for you.
It’s also not clear what the recommended sizes are, but it seems square images make the most sense since they can be made into carousels. Instructions are minimal, and limited to what appears in the ad creation flow. I haven’t seen any official documentation for this.
Overall, this seems super interesting, but it also appears to be an early stage version. I’m hoping Meta adds some ability to customize by placement and apply this to other When you create a campaign, one of the first things you'll do is select an objective. The campaign objective is your ultimate goal. Your selection will impact options, including optimization and delivery. Options include Awareness, Traffic, Engagement, Leads, App Promotion, and Sales. More (I do not use the Traffic objective!).
Have you experimented with this yet?