I created a campaignThe campaign is the foundation of your Facebook ad. This is where you'll set an advertising objective, which defines what you want your ad to achieve. More that collected leads across multiple countries. In order to do that, I’d need to group countries by similar CPMCPM measures the cost per 1,000 impressions. It's a good metric to evaluate competition level and costs to reach your audience. More. Here’s how to figure out CPM by country across your ad account…
You can’t do this in the main Ads Manager interface. You can go to the final row of your results to get an overall CPM, but breaking down by Country there will give you the country CPM by campaign.
Go to your custom ad reports and create a new report. The only metric we care about here is CPM, but feel free to include others if you want. The only breakdown we want is country. Remove everything else like campaign name and ad setAn ad set is a Facebook ads grouping where settings like targeting, scheduling, optimization, and placement are determined. More name. You will then get a breakdown of CPM by country.
If you want, you can add layers to this. You can instead look at the CPM by country, but break it down by objectiveWhen you create a campaign, one of the first things you'll do is select an objective. The campaign objective is your ultimate goal. Your selection will impact options, including optimization and delivery. Options include Awareness, Traffic, Engagement, Leads, App Promotion, and Sales. More. So click the Objective breakdown. And then you’ll see the CPM you are getting for each country by objective.
Feel free to knock yourself with other breakdownsBreakdown is a way to get insights into your ad performance related to time, delivery, action, or dynamic creative element. More as well. You can even create custom breakdowns, but this will get you started.