If you don’t know what a Facebook ads metric means, do this.
This usually happens within the main Ads Manager reporting interface. However over the header row of a column. But you can also do this when hovering over metrics when customizing your columns.
First, you’ll be given a very simple definition. This is helpful! But click the “Learn More” link to get a much more thorough definition.
This is where you can see information like how a metric is used and calculated as well as links to related metrics.
There’s really no excuse to be misinformed when it comes to Facebook ads metrics, but I’m constantly hearing from people who either don’t know what a metric means or confuse its definition.