Do you use Daily Unique Reach?
Daily Unique Reach is one of the oldest optimization options and it’s available under most campaign objectives. It was actually one of my favorite ways to optimize like eight to ten years ago. I’d use this when targeting super small and relevant remarketing audiences.
I revisited it recently, and some weird things happened…
What Is It?
Daily Unique Reach will aim to show your ad to people no more than once per day.
It was a good way to control frequency before Reach optimization with frequency capping was available.
My Experience
I hadn’t used this for years, so I decided to give it a spin for a test recently. I don’t know if this was a bug or just the way Daily Unique Reach works now, but it’s super erratic.
One day, I’ll barely get any delivery at all. The next I’ll spend my entire budget in an hour. It’s just all over the place, and I don’t think I’ve ever seen anything like it.
Note that this is an audience size of 50,000 after audience filtering. There should be no issue finding people to deliver the ads to, so this is more of a delivery quirk.
I doubt many people are using this, but is this normal for Daily Unique Reach these days?
