The best way to stand out in any type of content format, whether it’s video, podcasting, or blogging, is to create more content than anyone else is willing to create.
I know because I’ve done it — both with my blog and now short-form video.
While this might sound like hustle culture nonsense, hear me out. I don’t want you creating content at all hours of the night and on weekends.
This is about a daily commitment and pushing through the times when others will quit. It’s that commitment through good times and bad that allows you to create more.
Your motivation can’t come from the success of your last video. Chasing metrics and virality will frustrate you to no end. If this is the source of your motivation, you’ll quit, just like ALMOST everyone else.
I say “almost” because those who keep going are the ones who benefit.
By maintaining steady motivation, you’ll create when things are going well and when it seems no one is consuming your stuff. This rollercoaster is a lot. You will feel great about what you’re doing when you get that instant feedback. But you will have moments when it seems no one cares about your content.
What will you do? You’ll keep going.
Because of that persistent creation, you’ll learn countless valuable lessons to help you create better content. You’ll refine your topic, your process, and your delivery.
It sounds simple, but there’s a reason most people don’t do it. It’s easy to make excuses not to create when things aren’t going your way.
I will publish at least one video every day in 2023. It was terrifying to get going. Insanely frustrating when my process was inefficient and people weren’t watching. But I’m seeing that reward.
The same thing happened with my blog more than a decade ago. I published about 600 blog posts in two years. It often felt like I was writing for myself. But it paid off and is the reason why I even have a business today.
Keep going. Keep creating. It pays off.