Cost Per Percentage Video View

The Cost Per 95% Video Play metric (or any cost per percentage) does not exist in Ads Manager. You can change that.

It’s weird, actually. There are only three “cost” metrics related to video views:

Cost Per 2-Second Continuous Video Play
Cost Per 3-Second Video Plays
Cost Per ThruPlay

But if you want to see the Cost Per Plays at 95% (or 25%, 50%, 75%, or 100%), you’ll need to create a custom metric.

And that custom metric is pretty simple! Make sure to use the Currency format and simply create a formula that divides that percentage by the amount spent.

Then you can click the box to add a column to your report to view it.

Hope that helps!