Breakdowns for Text Variations

How does each text variation perform?

If you submit multiple text variations when creating an ad, you may want to check and see if there’s one that outperforms the other.

In theory, Meta should optimize to use the best performing options. Still, it’s helpful to know how each option does so that you can apply learnings to future ads. You can find out with Breakdowns.

When viewing your ads, click the Breakdown dropdown menu and go to By Dynamic Creative Element. Then select “Text.”

For the longest time, I thought this only applied to when using Dynamic Creative, but it’s useful whenever you submit multiple text and creative options.

Now you’ll get separate rows for each text option, including spend and performance.

You can also use these breakdowns to get insight into variations for:

  • Image, video, and slideshow
  • Headline
  • Description
  • CTA
  • Website URL

Try it out!