That doesn’t mean what you think it means!
One of Meta’s most prominent metrics is The link click metric measures all clicks on links that drive users to properties on and off of Facebook. More, and most advertisers have no idea what it means.
Link clicks include clicks, taps, or swipes on links to websites, app stores or app deep links, click-to-message CTAs, Shops, lead forms, Marketplace, playable experiences, and videos. This also applies to Facebook reports on CPC (All) and CPC (Link Click). The first refers to all clicks and the second on all internal and outbound links. More and CTR related to link clicks.
What you probably want is Outbound clicks measure the number of clicks on ads that take people to properties away from Facebook. More. These only include clicks to websites, your app in an App Store, and app deep links.
Or you may want Landing Page View is a Facebook ads metric that represents when people land on your destination URL after clicking a link in your ad. More, which are counted when a person loads a web page or Instant Experience. Landing Page Views require you to have the Meta Pixel installed.
You should notice that you’ll typically get the most link clicks, followed by Outbound Clicks and then Landing Page Views.
Make sure you follow the right metric based on your needs.