When you go to Ad Account Settings, you may see a new design. Much of what was there before appears to be missing.
A message at the top explains what happened:
“Some settings are now in Advertising Settings.”
On the right, you should see a button for Advertising Settings.
A Tour of Advertising Settings
All of the controls you previously used in Ad Account Settings to create ads have been moved here.
This section includes:
- Industry
- Account Controls
- Default Beneficiary and PayerMeta made adjustments in 2023 for all ads targeting people in the European Union due to regulatory requirements. The advertiser must indicate who benefits (the Beneficiary) and pays for (the Payer) the ad to remain compliant. More for the EU
- Advantage+ Shopping CampaignAdvantage+ Shopping Campaigns offer a streamlined way of creating a Sales campaign that leverages machine learning to get the best results. Presets are locked in and can't be changed. The advertiser provides custom audiences at the account level that define current customers and can then determine a budget cap for how much of the budget is spent on current customers. More settings like defining customers
- Name TemplatesA name template allows advertisers to automatically generate a naming convention for campaigns, ad sets, and ads based on campaign settings. More
Anything New?
There isn’t any new functionality at this point, but it certainly looks different. It’s a little annoying that this change was made because now it requires an extra click to access these settings.
That said, Meta has added a lot of info to Ad Account Settings during the past year, so splitting that section into two may have been necessary eventually.
It may also mean that Meta needs to make room and we’ll see even more controls in Advertising Settings soon.
