I can’t wait to test this…
If you don’t provide targeting suggestions with Advantage+ Audience, your This is the group of people who can potentially see your ads. You help influence this by adjusting age, gender, location, detailed targeting (interests and behaviors), custom audiences, and more. More will be built using AI based on pixel activity, conversion history, and ad engagement.
I want to Split testing (or A/B testing) allows you to test changes in Facebook variables like ad creative, audience, or placement to determine which approach performs best. More two An ad set is a Facebook ads grouping where settings like targeting, scheduling, optimization, and placement are determined. More:
1. One that uses Meta's AI-powered targeting option. Meta will attempt to find your audience for you based on pixel activity, conversion history, and ad engagement. You can also provide targeting suggestions that Meta will initially prioritize before going broader. More without targeting suggestions
2. One using the old targeting method but going broad without any audience inputs
I want to see if this is more effective than the old approach of going broad.
If there’s no difference, that tells us that this has been happening when going broad anyway. If that’s the case, Advantage+ Audience is mostly a branding addition.
If there’s a noticeable improvement when using Advantage+ Audience, that’s obviously a good thing. Many of us had already seen some decent results going broad. It also means that these things likely weren’t happening before.
One of the primary reasons advertisers were using to go broad was that the algorithm was doing essentially what Advantage+ Audience does: Building your audience based on pixel activity and conversion history.
We’ll find out if it was.
Of course, I don’t have this yet, so I’m stuck waiting for now. But I can’t wait to test it out and see what happens.
Do you have Advantage+ Audience yet?