Add Catalog Items Advantage+ Creative Enhancement

Watch out for this…

When you’re putting together your ads, make sure to check the Advantage+ Creative preview. This will help you see all of the various enhancements Meta may make.

Ads Manager Preview

Add Catalog Items

In particular, look out for “Add Catalog Items.”

Add Catalog Items

Meta will automatically showcase items from your catalog below the ad creative.

That may be a good thing, but it may also create a problem. Make sure that you actually want to showcase catalog items here in the first place. If you do, you can change which products are displayed (click “Change Catalog”).

Add Catalog Items

The last thing you want is inactive or unrelated products displaying on your ad. If you don’t want this at all, just turn it off.

Add Catalog Items

Be Careful!

This is one of those enhancements that happens in the background and could be easy to miss. It may rarely appear, but you don’t want a client catching it and asking, “What the heck is this?”

So be aware and stay on top of it.