Facebook Reach can be confusing. This entry covers how to use Page-Level reporting on Facebook to better understand Facebook Page reach and avoid errors.
Time For a Facebook Business Manager Checkup
It’s time to clean up your Business Manager of old admins and employees, disconnect old ad accounts and pages, and ensure that your pixels are perfect. Here’s how…
Optimize Facebook Dynamic Product Ads The Right Way
Your Facebook Dynamic Product Ads can be more effective. Here’s a rundown of several optimization tips that can help improve your campaigns…
Turning Facebook Analytics Into Action
Jumpstart your campaigns and move the needle with Funnels and Lifetime Value within Facebook Analytics. This post takes a closer look at commonly asked questions related to these reports and some potential solutions.
Facebook Responds: No More Partner Categories Targeting
In the wake of the Cambridge Analytica scandal, Facebook is making a big change for advertisers, removing Partner Categories from targeting options. Here’s what you need to know about the update…
Two Strategies to Scale Your Facebook Ads
Advertisers often struggle with scaling. To help you better understand scaling, let’s look at the difference between vertical and horizontal scaling before jumping into a couple of common scenarios…
Facebook Ad Bid Strategies: Lowest Cost and Target Cost
Advertisers can use Facebook ad bid strategies to get the lowest cost or set a target cost that may be better for scaling to higher budgets. Here’s an explanation of how and when to use both…