Facebook groups are being updated to include admin features like Insights, scheduled posts, removed member cleanup and more. Here’s what you need to know…
How to Find Customer Lifetime Value
To create a value-based Lookalike Audience, you first need to generate a file of customer lifetime value. These are the steps I use to do just that…
Facebook Ads: Create a Value-Based Lookalike Audience
Facebook advertisers can now use lifetime value (LTV) and value-based Custom Audiences to target users similar to their highest value customers. Here’s how.
Geography and the Problem with Facebook Ads Optimization
When Facebook optimizes your ads, they look to get the most actions for the lowest price. This can present problems with quality. Here’s a case study…
Entrepreneurs: Stop Wasting Time on Misfits
Most entrepreneurs struggle with trying to be everything for everybody, wasting their time on misfits — people who are a bad fit for their business…
How to Create Conditional Answers for Facebook Lead Ad Forms
You can now create conditional answers for Facebook lead ad forms to collect information specific to answers previously given on the form. Here’s how…
This is Why I’m an Entrepreneur
The reason I’m an entrepreneur can be traced back to our oldest son’s cancer diagnosis 13 years ago. This is my story about why I’m an entrepreneur…
