How Facebook reports conversions is often misunderstood. Here’s a breakdown of click and view conversion attribution windows and which ad get credit…
My 15 Facebook Ad Campaigns
Here’s a complete analysis of the 15 Facebook ad campaigns that I’m running right now to drive traffic, build my email list, and sell products…
Entrepreneurs: List Building Strategies
List building is absolutely critical to the success of an entrepreneurial business. Here is a deep dive into strategies that I use to build my list.
How to Use Facebook Delivery Insights
Facebook Delivery Insights is a great tool for spotting issues with auction overlap and audience saturation so you can fix it quickly. Here’s an overview…
Entrepreneurs: How I Launched a Membership Community
I struggled for months to launch an entrepreneur community. Then everything exploded in a blaze of inspiration and chaos in a matter of hours. Here’s how…
Entrepreneurs: The Importance of Monthly Recurring Revenue
The addition of monthly recurring revenue changed my business. Here’s an example of how my business evolved, and how you might apply MRR yourself…
How to Create Call-to-Action Units for Facebook Instant Articles
Facebook is now allowing publishers to add call-to-action units to collect email addresses and page likes from Instant Articles. Here’s how to do it…
