Last week, I spoke at Social Media Marketing World. To drive attendance to my session, I created a Facebook ad. Here’s exactly what I did and the results…
How I Promoted My SMMW Speaking Session
Understanding “Recently In” Facebook Ad Location Targeting
Location targeting on Facebook can be a powerful tool. Here, we dive into detail on the Recently In location target in particular.
Facebook Ads Manager Changes: How to Keep Up
Facebook Ads Manager changes regularly. Keeping track of those changes can be challenging. Thankfully, there are some resources that can help.
How My Evergreen Facebook Campaign Works
An evergreen Facebook campaign is one that perpetually reaches a new audience for months at a time. Here is an example of a campaign I’m running…
Change: Pages Can Join Facebook Groups
Pages can now join Facebook groups. While potentially good for brands in groups, this also has the potential to harm group content. You can turn this off…
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