Back in January, Jon wrote about Campaign Budget Optimization (CBO) and how it would become the default in September 2019. Now we’re mid-summer, and we’ve all had a few months to learn exactly how CBO works, test it out, and determine the best course of action moving forward. Testing CBO – Discovering Pros and Cons… Read more »
This article captures a variety of quick reference Facebook one-sheeter guides, covering different topics related to advertising on Facebook and Instagram.
Facebook pixel events are not only beneficial, they are required for any serious advertiser. Here are six benefits provided to those who utilize events…
Facebook pixel events are critical for optimization, tracking, retargeting, and more for marketers. That’s why the new Event Setup Tool is so helpful.
Rebuilding audiences in Ads Manager to make minor changes can be time-consuming. This article outlines a quick workaround to duplicate a saved audience.