Custom Audiences are no longer as simple as targeting your email list. There are now nearly limitless options. Here is a list of 55 to get you started…
Facebook Marketers are Already Fumbling News Feed Change
The latest Facebook news feed change is fresh, but marketers are already screwing it up. We know that these missteps will lead to more news feed changes…
Facebook Ads Research Tool: Test and Learn
Facebook Ads Research Tool: Test and Learn
Facebook News Feed Update: Now What?
You know that Facebook is making a big change to the news feed that could significantly impact your brand’s page. What should you do? Here are a few ideas.
The Facebook News Feed is Changing to Favor Person to Person Engagement
You’ve heard the news: Facebook news feed is changing to favor person-to-person engagement. Potentially catastrophic for brands. Here’s the breakdown…
Facebook Campaign Budget Optimization: New Feature
Facebook is rolling out campaign budget optimization, allowing advertisers to set a campaign budget that will be optimized to distribute across ad sets…
Facebook Ads Feature: Customize Creative Assets by Placement
Facebook is rolling out the ability for advertisers to customize creative assets by placement. If you have this feature, you may now see this message when setting placement at the ad set level… Let’s take a closer look at why this was needed and how to use it. Why Do We Need This? When running […]
