Highest Value Bid Strategy

The default bid strategy when using the Purchases objective and “Maximize value of conversions” performance goal. Instead of trying to get you the most conversions within your budget, Meta’s focus will be on getting you the highest purchase value.

Example: Meta will prioritize getting you 5 purchases at $100 over 10 purchases at $10. This is ideal for ecommerce websites with deep catalogs and a variety of prices.

Read More:

Bid Strategies Best Practices for Meta Advertising

View All Glossary Items