Conversion events tracked by the pixel, app SDK, or API that are outside of standard events. These tend to be created to fit the publisher’s needs when a pre-defined standard event will not. For example, this website has custom events that fire based on scroll depth and time spent on a page.
Read more:
The best way to sharpen your Meta advertising skills and knowledge is to subscribe to my short-form videos. I publish a 1-minute video with a short blog post three days per week.
Sign Up Today
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
Click here
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click Here
Meta advertising discussions in 5-10 minute “Shots.” A new episode is published every Wednesday on your favorite podcasting platform.
Listen Now
An introductory and skill-sharpening course on Meta advertising. Improve your campaign creation confidence!
Get Access!Feel like you're always one step behind? Subscribe to Jon's blog for regular Meta advertising tutorials, news, and case studies.
