Campaign Objective

When you create a campaign, one of the first things you’ll do is select an objective. The campaign objective is the ultimate goal for your ad. Your selection will impact options, including optimization and delivery.

Campaign objective options include:

  • Brand awareness
  • Reach
  • Traffic
  • Engagement
  • App installs
  • Video views
  • Lead generation
  • Messages
  • Conversions
  • Catalog sales
  • Store traffic
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