Bid Cap is one of Facebook’s bid strategy options, which guides Meta on how to bid in the ad auction. A Bid Cap sets a maximum bid across auctions, rather than allow them to bid dynamically.
Only the most advanced and adventurous advertisers should use Bid Cap since it requires a strong understanding of predicted conversion rates and marginal cost.
Read More:
An introductory and skill-sharpening course on Meta advertising. Improve your campaign creation confidence!
Get Access!
The PHC provides members with access to hundreds of advertisers who have done what you’re trying to do, have worked in your industry and who can pull from valuable experience.
Click here
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click Here
The best way to sharpen your Meta advertising skills and knowledge is to subscribe to my short-form videos. I publish a 1-minute video with a short blog post three days per week.
Sign Up TodayGain the confidence and knowledge needed to create engaging and effective short-form videos in this self-paced training (37 lessons).
Sign UpFeel like you're always one step behind? Jon will keep you updated on everything you need to know about the latest updates related to Facebook advertising.
