The Facebook pixel helps advertisers track events that occur on their website and reach people who performed those events with ads.
Facebook Pixel
Pixel Event Parameters
Parameters can be included when tracking standard and custom events with the Meta pixel, allowing you to provide details of an event.
Pixel Events
Pixel events allow you to track specific actions on your website that can be used for reporting, targeting, and optimization.
Website Custom Audience from Your Events
Website custom audiences from your events allow you to target people based on the specific actions and conversions performed on your website.
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