A 2-second continuous video play is when someone views a video for 2+ seconds continuously, usually with at least 50% of the video in view.
2-Second Continuous Video Play
3-Second Video Play
A 3-second video play is recorded when someone views a video for 3 seconds or views 97% of a video that is less than 3 seconds long.
Ad Set
An ad set is a Facebook ads grouping where settings like targeting, scheduling, optimization, and placement are determined.
Advertising Specifications
Facebook has advertising specifications that apply to copy (character count) and creative (dimensions, aspect ratio, format) by placement.
App Activity Custom Audience
An app activity custom audience is an audience used for ad targeting of people who launched your app or took specific actions while using it.
Short-Form Video Blueprint
Gain the confidence and knowledge needed to create engaging and effective short-form videos in this self-paced training (37 lessons).
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Jon Loomer
BOOST your Facebook Marketing Skills
The PHC provides members with access to hundreds of advertisers who have done what you’re trying to do, have worked in your industry and who can pull from valuable experience.
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Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
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The Pubcast with Jon Loomer
Facebook ads and entrepreneurship challenges discussed over a beer. Started in 2013, a full episode of The Pubcast is published every Friday. Jon also shares quick Pubcast Shots to provide thoughts, tips, and tutorials in a bite-sized format.
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