[UPDATE: This new minimum of 100 Likes also applies to Promoted Posts.]
When Facebook Offers were launched last year, only brands with at least 400 Likes could participate. But lately, I had been hearing chatter about Pages with fewer than 400 Likes suddenly being able to create Offers.
Was it a bug? Was Facebook just toying with these people?
It wasn’t clear since the availability was not — and is not — consistent for such Pages. But as we all know well, that’s how Facebook rolls out changes (S-L-O-W-L-Y).
When in doubt, check the Facebook Help Center. Here’s what I found…
That’s right, all you need is 100 Fans now to create your own Facebook Offer. Have more than 100 Fans and still don’t have access? Well, I guess you’ll have to wait!
If you’re not familiar with Facebook Offers, they are an official way to provide discounts to Facebook users for your product or service — with redemption occurring either online or offline. Offers are distributed to users through the use of Facebook advertising.
Here are a couple of posts to get you started…
- It’ll Cost Ya: Facebook Offers Now Available to All
- Revenue From Facebook Offers vs. Promoted Posts [Research]
Do you have fewer than 400 Facebook Fans and now have access to Offers? Try them out and let me know how it goes!