Text Updates Devalued in the Facebook News Feed… Now What? [Video]

64 Shares Facebook 8 Twitter 7 Buffer 31 Google+ 9 LinkedIn 9 Pin It Share 0 64 Shares ×

After nearly a six month hiatus, the Video Blog is back!

I had to take some time off as I started work on my online training courses. It turned out to be a very good shift in priorities!

So here’s what you can expect in this episode…

Question of the Week

This week’s question came from my man Blake Jamieson:

The article below outlines how Facebook is treating updates from people differently than from pages. Any ideas for how brands can maximize reach and impact of content – given the fact that text updates from pages have been de-valued?

Of course, the link Blake was referring to is this one.

The Answer

In brief, Facebook admitted that text updates were getting more visibility than other forms of content because users who saw such updates were posting more. But…

This was not the case when brands created text updates, so Facebook decided to cut down the visibility of such posts, but only when shared by brands.

Read more details in my blog post on this topic.

In the video above, I also cover:

  • Why it Happened
  • Negative Impact
  • Positive Impact
  • What You Need to Do

Quit stalling and watch the video!

Subscribe, You Turkey!

Now that I’m back on the Video Blog horse, make sure that you subscribe to my YouTube channel to make it worthwhile!

Each week, I’ll be answering another one of your questions about advanced Facebook marketing. Will I answer your question next? I don’t know… But make sure you like my Facebook page so you’re ready to ask for next week!

What Did You Think?

This year, I plan to invest much more in video. This one is much cleaner than what I’ve done in the past. However, I also know it’s not perfect (note the moment that I was clearly rubbing my head in frustration, resulting in a red forehead!).

What do you think of the new look? Let me know in the comments below!

64 Shares Facebook 8 Twitter 7 Buffer 31 Google+ 9 LinkedIn 9 Pin It Share 0 64 Shares ×
About Jon Loomer

Jon Loomer is a digital marketing consultant with a unique perspective on social media. He was introduced to Facebook in 2007 while with the NBA (back before Pages) and has been using Facebook for business ever since. Stay in touch by liking his Facebook Page (Jon Loomer Digital).

  • Adrian Leighton

    A welcome return of the video blog Jon!
    Like the new format!

    I think text updates are fine if done naturally, but using them to ‘game’ the system is never going to work ~ but I guess you could say that for any kind of post!

    • http://jonloomer.com/blog Jon Loomer

      Absolutely agreed, Adrian. Use the format that makes sense to share engaging content, not in an attempt to game an algorithm. Share the way a user would.

      Thanks for watching and for your feedback!

  • John

    Video is awesome over text – stay with it – might be fun if you added a few effects

    • http://jonloomer.com/blog Jon Loomer

      Yeah, this is just the basic first step. More coming!

  • http://www.facebook.com/niloocoaching Niloo @ Personal Growth and Re

    Hey Jon! THanks for the great advice, as always. I myself just started video blogs last week so I have a quick question for you…what kind of camera are you using!? Your videos are great quality and I would love mine to look as professional :)

    • http://jonloomer.com/blog Jon Loomer

      Hi, Niloo! I use a Canon 60D now. The second camera is just my iPhone (which used to be my first camera).

  • Blake Jamieson

    On point, as always Jon! Thanks for taking the time to make such a thorough response!

64 Shares Facebook 8 Twitter 7 Buffer 31 Google+ 9 LinkedIn 9 Pin It Share 0 64 Shares ×