How to Maximize Organic Reach in the Facebook News Feed

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6 ways to increase facebook reach news feed How to Maximize Organic Reach in the Facebook News Feed

There’s a lot of talk about how brands are seeing a drop in Organic Reach right now of their content. I’m here to tell you that it’s not the end of the world.

Of course, I care much more about desired actions with my content (shares, link clicks, conversions). But you’re sophisticated enough to know you should look beyond Reach and to those important metrics. So I’m going to assume if you’re reading this, your desired actions are down as well.

Now, I’m going to get into this topic of Reach even more on a later day. But the fact of the matter is pretty simple: Even if your Reach is down, you’re still reaching the people who care most about your content. You just might not be reaching the people who don’t engage very often with you as much as you once did.

This is important to remember because if you listen to those protesting the loudest, you’d think that you can’t reach anyone who cares about your content anymore without paying for ads. While ads should always be part of your strategy, this claim simply isn’t true.

Evidence of this was found in my News Feed experiment that showed I saw over 100 organic brand stories in my News Feed (28.4%) covering a 24-hour period. And some brands like Mashable and TechCrunch were represented 15 times or more each.

So some brands still rock it. And you certainly can, too.

Here are six things you can do to maximize your Organic Reach (or even Fan Reach, which is actually something different)…

1. Know When Fans are Online

If you’re going to publish something, make sure it’s during a time when as many of your Fans are online as possible. Particularly if you don’t post many times per day.

This may seem obvious, but you may be doing more to hurt your Reach than you know, simply by posting at the wrong times. Luckily for you, Facebook helps you correct this.

Within your web version of Insights, there’s a handy graph called When Your Fans Are Online. This charts when your Fans saw content from anybody — not just you.

facebook insights when your fans are online 700x366 How to Maximize Organic Reach in the Facebook News Feed

This is found within the Posts section. For more details on how to find it, make sure you read my tutorial regarding the new web Insights.

What’s great about this is that it tells you when your Fans are online by hour — in general or on specific days of the week.

For me, my best times are between 8-10am my time. So while I do post multiple times per day, I do my best to publish my latest blog post — my most important post of the day — during this time.

Want to reach the most people with your most important content? Make sure you know when your Fans are online!

2. Post Frequently

facebook page post frequency How to Maximize Organic Reach in the Facebook News Feed

Opinions on this one have evolved over time. It was once believed that you should limit your publishing to avoid annoying your Fans. Some said as little as once per day or only a handful of times per week.

Ya know what I say? Bull to that.

A little more than half of your Fans will be on Facebook every day. Of that number, they’ll be on for an average of 30-60 minutes.

If you don’t post, you obviously don’t reach anyone. If you post once, you can only reasonably expect to reach Fans who were on within about a one to two hour window.

To improve your odds of reaching more people when they are online, you need to post multiple times per day. How many times that is will be dependent on the content you have as well as the preferences of your audience.

Don’t repost the same thing multiple times in the same day. And don’t post for the sake of posting. If quality goes down, your Fans will tune out.

If you can maintain a high level of content, feel free to publish… almost as frequently as you want. However, I’d recommend keeping at least a buffer of one hour between posts.

Personally, I try to keep posts separated by at least four hours. I then shoot for four to five posts per day. I’ll even schedule a post for the middle of the night when I’m sleeping (more on that in the next step).

Let’s provide some statistics to support why you need to post more frequently, shall we?

If you don’t post today, you can expect to reach a grand total of 0 people. Okay, you may get lucky and reach a few people with old content, but it’s going to be minimal.

If you post once, you’re going to reach as many people as saw that one post. Obvious, right?

But if you post 10 times in a day, how many people will you reach? You’ll reach some of the same people across a few of those. But overall, the unique number of people you’ll reach will skyrocket.

Let’s use November 14 as an example. On that day, I published five times…

  • 8:15am (2,385 Organic Reach)
  • 12:30pm (2,143)
  • 4:50pm (3,006)
  • 8:50pm (5,742)
  • 11:25pm (2,334)

This is what I strive for on a typical day in terms of frequency and distribution of my posts. It just isn’t always possible.

The Reach I got wasn’t particularly spectacular for a Page with somewhere around 25,000 Fans at the time. But the key here is that I published at five different times, all separated by around three or four hours. So I reached different audiences throughout the day.

Total Organic Reach for that day: 6,709.

Imagine if I had only posted at 12:30 that day, reaching a number that is only 8.6% of my total Fan base (keep in mind that Organic Reach includes non-Fans, though)? That’s a pretty dreadful day.

But since I posted five times on that day, I ended up organically reaching 6,709 people, or 26.8% of my total Fan base. Now that is a number most brands could get behind!

Want to reach more people? Post multiple times throughout the day, strategically buffering time between posts!

3. Reshare Old Content

postplanner How to Maximize Organic Reach in the Facebook News Feed

One way I’m able to post multiple times per day is by scheduling old, evergreen content — this is the post I set aside late at night, often when I’m sleeping.

Every couple of months, I’ll update my list of old content that is popular and still has value. I’ll then create a spreadsheet with a fresh new spin on that post for publishing to Facebook. I pick a different time each night from 10pm to 2am, moving up 10 minutes each night.

I then upload this spreadsheet into PostPlanner. You don’t have to use PostPlanner to schedule your content, but since I typically have 50-70 posts to schedule, I find their bulk post uploader to be extremely helpful.

I pick this time at night because it’s unlikely to be a time when I would otherwise be posting. Once again, I’m trying to avoid posting back-to-back without at least a couple of hours in between (that’s just me, but pick a buffer that works for you).

I also publish late at night because it makes it more likely I’ll reach a new audience. The first time I would have shared that post, it would have been between 8am and 10am. Not only will my Fan base evolve in between, but I should reach a completely different audience based on the time zones that are awake during that time.

I’ve found this to be extremely effective in terms of reviving my older content. Consistently, I’ll get a couple hundred link clicks from one of these late night shares. That type of traffic adds up!

Want to reach more people? Schedule older, evergreen content during times when you’d normally be sleeping to reach a different audience!

4. Produce Highly Engaging Content

Chalk this one up to obvious, but it needs to be said…

When I ran my News Feed experiment, I found that I saw 106 organic stories from 38 unique brands. I don’t know how many stories I didn’t see, but I can tell you that those 38 brands absolutely produce some of my favorite content.

And Facebook knows this. Whether I click “like,” comment, share, click a link, click a photo, or click to view comments. Facebook sees that I’m engaged.

And since I rarely comment, like or share, these “invisible” clicks are critical. Facebook tracks them, and they are still able to accurately fill my News Feed with content I care about.

One comment I get from brands that grinds me up is along these lines: “My Fans may not click my content, but they still want to see it!”

Bull. Bull, I say.

Facebook is not a billboard. It’s a social network. And as such, Facebook wants to encourage social activity. If you aren’t being social with a person or brand, they are less likely to share their content with you.

Of course they won’t click on every single post. That’s ridiculous. Stop worrying about it on such a micro level.

Produce quality content on a consistent basis that begs to be clicked or engaged with. All you need is a click here and there, and you can expect to be in a user’s News Feed.

Of course, you can’t use old, played out calls to action. Be creative. But no “click like if…” or “comment if…” or “share if…” types of calls to action. Facebook has hinted that this type of stuff will be punished (and you can bet it gets negative feedback).

Want to reach more people? Produce content that people actually want to see and engage with!

5. Benefit from Story Bumping

facebook story bumping How to Maximize Organic Reach in the Facebook News Feed

This is cheating a little bit since it’s related to the last one. But Story Bumping can be very helpful when it comes to reaching more people.

Not sure what I’m talking about? It was announced back in August as a way to resurface slightly older content that is getting a lot of engagement.

I know that I see a ton of this from my friends these days. They comment on an old photo (sometimes really old), and it’s at the top of my News Feed. Now imagine that my friend is commenting on an old post from a brand Page?

Now, it’s not clear exactly when this happens. But it’s likely that it needs to be a friend commenting on a post by a Page that you like. So it may not happen frequently, but there are absolutely benefits for you if you can create content that people will comment on.

This is a big deal because I know there are a ton of brands in the business of creating memes to get likes. You know what? That won’t help you. You’re going to need comments.

In addition to Story Bumping is a closely connected feature called Last Actor. Because of Last Actor, Facebook favors any person or Page you interacted with during your last 50 interactions.

That’s tying everything together now, isn’t it? This is a good reason not only to create highly engaging content, but to publish often!

Want to reach more people? Craft content that inspires a comment so that you can benefit from Story Bumping!

6. Build an Audience the Right Way

Want to screw your Reach? Buy Fans. Or build your audience with poorly targeted ads. Or run contests to build your audience that give away prizes that aren’t related at all to your brand.

That’s News Feed suicide!

First of all, build your audience organically by doing all of the things mentioned in 1-5. If you create a lot of high quality content, consistently and frequently, it will end up reaching non-Fans. And you’ll get a ton of Likes that way.

Second, you have to be careful about your ad targeting. Don’t focus on the cheapest price possible. Focus on the relevant countries, and avoid those countries that you see result in spam on your posts.

This may mean spending more. It will mean that. But it’s worth it.

Use Custom Audiences to target people on your email list who aren’t current Fans. Get them on board!

Use Graph Search and Lookalike Audiences to find people who are similar to your email list who like specific pages and interests relevant to your niche.

facebook graph search precise interests 700x366 How to Maximize Organic Reach in the Facebook News Feed

This is how you build your audience the right way. If you do, you’re much more likely to have Fans who actually want to see your content when you publish it.

Want to reach more people? Build a relevant audience of Fans who actually want to see your content!

Need More Help With Reach?

I’m creating a comprehensive, step-by-step training course on Facebook Insights that will help you fully understand your metrics. Reach is just the beginning!

You can pre-pay now and get the course for half off, but when the course is ready (very soon!) the price will double. Go here to learn more!

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About Jon Loomer

Jon Loomer is a digital marketing consultant with a unique perspective on social media. He was introduced to Facebook in 2007 while with the NBA (back before Pages) and has been using Facebook for business ever since. Stay in touch by liking his Facebook Page (Jon Loomer Digital).

  • Robert

    Jon you didn’t mention location of the fans. Which is very important, not only the time and looking at the language of the fans.

    • http://jonloomer.com/blog Jon Loomer

      I think this goes along the same lines of understanding when your fans are online, Robert. I know that I have an audience when I’m sleeping because they are on the other side of the world, so I make sure not to neglect them!

      • Gabe Smith

        I agree with you guys. I have a page where a majority of my fans are from another part of the world, so the insights “When your fans are online” graph only tells part of the story. The audience peaks around 3 pm (my time) and hits it’s low point around 8 pm (my time). HOWEVER a significant portion of the page’s audience IS near my timezone as well (32,000 users are within 1 time zone of me), so it’s still valuable to post even at the low points on the graph.

  • http://www.wisemetrics.com/ Stephane Allard

    HI Jon, thanks for the tips!
    When it comes to the “when your fans are online” metric, our research rather suggests not using this information : http://blog.wisemetrics.com/why-you-shouldnt-post-when-your-fans-are-online/

    • http://jonloomer.com/blog Jon Loomer

      Thanks for the research, Stephane! While I agree that there is no “best day” — my metrics are as you describe for day-to-day — I don’t completely agree with your line of thinking on time of day. Yes, competition in the News Feed is absolutely an issue. But just because my fans are online most at a particular time doesn’t mean yours are. And let’s be straight here — they have to be online to read your stuff!

      So, sure, it should be taken with a grain of salt. And you should test, test, test. But it’s absolutely a starting point.

      • http://www.wisemetrics.com/ Stephane Allard

        Agreed Jon. “When your fans are online” is probably better than nothing, but readers need to be aware this is no silver bullet.

  • Mark Landau

    Jon, a very helpful article but, as is your wont, you see things through social media-colored glasses. The nature of what you do and what Techcrunch and Mashable do, etc – leads itself to “engagement.” It’s not going to be the same for the plumber or the mortgage broker or any of 1000 other businesses whose posts don’t generally lead to what is referred to as is “engagement”. Walk a mile in their shoes and you’d have a different opinion.

    • http://jonloomer.com/blog Jon Loomer

      Hey, Mark! Oh, I fully understand that certain industries are going to be more difficult. That’s why I say that the amount of content you provide should be dependent on keeping it at a high and engaging level. Is it tough for some businesses to be interesting? Yep. But they know their brand and their customers more than anyone, and it’s their jobs to get creative and find ways to provide value. If they can’t, they are wasting their time on Facebook.

      • Mark Landau

        Yes but my point is that the value they provide is likely not the kind to prompt users to click “like” or comment or do the few things that Facebook terms “engagement.” They may just, you know, read it.

        • Jami Whitehead

          I have a few “Read only” clients and the got CRUSHED by Facebooks’s changes

        • Greater Cornholio

          Then they’re doing it wrong. It’s a social network, not a magazine. “Read only” isn’t effective. It isn’t anything.

          • J.B.

            Not true; I read stuff on Facebook all the time that I don’t interact with, like daily specials at local restaurants. In fact, last month, I saw that a new pizza place in town was having their soft open. I didn’t like or share the post, but I did call some folks and ask if they wanted to go. That read-only post earned them $50 that night from our party alone, and I’ve been back twice. Comparing that to a magazine is completely ignoring immediacy and top-of-mind awareness.

          • http://jonloomer.com/blog Jon Loomer

            That’s rare. If your posts go unclicked in any way, they are boring. There is always a rare exception. But if the question is between showing something from a source that you click often or from a source you never click, you want the content from the source you click.

            Also, this is a one post situation you are referring to. You saw their post in the first place because you have clicked on their content before. It’s not like your refusal to click that one post will keep you from seeing their content in the future.

          • NotQuiteAsRetardedAsYou

            Careful. By universally stating that a post that goes unclicked is boring, you’re instantly stating that all readers will behave the same way. For instance, I read your posts all of the time (and the same for Mari, Mashables, copyblogger, TechCrunch, etc.) And do not click like, comment or share more than perhaps once per month.

            Most posts would not be of any use to my network and there is nothing there I feel I need to chime in on, but that doesn’t mean that I’m not interested in the information presented.

            Click whoring pages get removed from my network. I’ve got time for useful info from pages only. I’m a B2B customer that’s not going to be active on your page, but will actively read it. Do you really want to move your page away from serving this type of client?

            Edgerank has shackled your ability to talk to me, but lumping my user type into a larger group that may not even be your target audience, solely to pander to interaction would probably be a mistake of epic proportions for most businesses, particularly those delivering informational type products like you are.

    • http://bakedsocialmedia.com/ Russell Allert

      Hey Mark. Do you think shipping freight is boring? Me too, but Maersk do a pretty good job at getting fans and being engaging: https://www.facebook.com/MaerskGroup

      And there is just one guy who is doing their social media. :)

  • gnir

    Jon, I think you’re one of the best in your business but I disagree about posting every 4 hours. I used to get your Facebook posts but ended up “unliking” your page because there were just too many posts. Yes, I want to see current events a few times a day from places like MSNBC but not from a consultant, no matter how good. Sorry.

    • http://jonloomer.com/blog Jon Loomer

      Thanks for the feedback! I think this also goes back to the old saying that you can’t please everyone. If you’re online a lot and you see four or five of my posts, that could be too much. But I’m finding that — as long as I can provide value — this is huge for my business. The key is to avoid being annoying! And I may need to work on that.

      • Rusty

        Keep up your posting schedule! Great info…on the cutting edge of FB marketing. The only thing that annoys me is my lack of self control…reading your articles when I should be writing, building email funnels, etc.

      • gnir

        Just my 02 cents … but I think we all just have to watch our stats and see what is working ad continue with that! With that said though, I would imagine that most of your fans are FB page admins so they likely are on Facebook more than just typical individuals. So, in my case I was seeing your posts several times a day and frankly it was just too much. It sort of was frustrating to see older posts re-posted. I would forget that I had already seen the post … would click on it and then see that it was an older date and then recalled seeing it already. For B2B it just was time consuming to read the posts, click, read, see that I’ve already read it, etc. I think B2B is so different from just a B2C meme, etc. With B2B we have to be ready to take more action than just a “like”. I do like getting your emails because it is a lot easier to read your info when I have time rather than in the newsfeed when I feel the need to read it right then.

    • Robert Nava

      I want ALL of my fans hearing from me every day, so I post 8+ times a day.

  • Prasad Dhamnaskar

    Thanks for the Tips! will surely try and let you know :) thanks for the valuable information :) – PSD

  • Kenneth Hart

    Another epic, epic article. Thanks!

    • http://jonloomer.com/blog Jon Loomer

      Thanks, Kenneth!

  • Rusty

    Jon…I have heard that if you use autoposting software that Facebook won’t send to as many people compared to if you use their build in scheduler. Do you think this is the case?

    • http://jonloomer.com/blog Jon Loomer

      Meh. This wasn’t the case before and is a theory regarding recent changes. Needs more testing, but I doubt it.

      • Rusty

        Cool…plus if it makes it easier it is probably worth it…even if it is slightly less reach (which may not even be the case).

        • Mardy

          Yeah I’ve heard this before. I first became aware of this from a random commenter on Neil Patel’s blog. He spoke with much conviction about the testing he ran. Then 7 months later, top SEOs from Distilled corroborated it.

          Until today, the *only* other person I had ever heard refute it was Amy Porterfeild during her Profit Lad training 2 months ago. Now Jon.

          I’d say the verdict is still out on this one.

          Btw, love your stuff, Rusty.

          (It’s the same Mardy)

    • gnir

      I’ve always heard this and never used an outside scheduler. I use Facebook’s and have no issue with it. We have about 200,000 fans and I market to US/English which puts them at less than that and usually get anywhere from 20,000 to 55,000 organic reach and a much higher total (viral and organic) reach because my posts have lots of shares.

  • kgal1298

    Also I found that changing the posting methods between a link share and photo share and page share seems to help. Before I was doing the article with all photos, but realized this wasn’t necessarily helping my reach so by doing some of my article shares with other sites via a Facebook share I’ve actually been able to increase my engagements during the last week and a half. I’m still testing it out a bit, but it seems to be working and keeping people engaged and leaving comments.

    • http://jonloomer.com/blog Jon Loomer

      Always test and experiment!

  • http://nitishdhiman.com/ Nitish Dhiman

    Great tips Jon !! Thank you for sharing such a valuable information :)

  • Ara

    I am not a fan of facebook marketing. Lucky I dont rely on facebook for new clients. My theory is when people are on facebook, they become braindead, and just watch stupid useless viral stuff, just because its viral. People are not in business mode when they are on facebook, they are usually picking their nose and bored, on a commercial break or a cigarette break and have nothing better to do when checking facebook. It’s just a time killer.

    • http://jonloomer.com/blog Jon Loomer

      Hah. Well, it’s a good thing you don’t use it!

      • Michelle Pescosolido

        Hah…awesome reply ;)

    • Dwayne

      Absolutely 100% bang on! So now that you’ve established where people ARE NOT ina business mindframe , perhaps you could offer your suggestion as to where they may be found in a business state of mind ??

    • james

      People not in business mode ? Strange you say that since me and many others found this post on facebook and many other posts of Jon’s. How did you find this article ?

      Your theory about facebook is false, people take out there credit cards all day long on facebook and make putchases. You’re doing it wrong.

  • Jami Whitehead

    I have 2 clients whose reach got squashed, no interaction on posts with or without calls to action , conversion tanked practically overnight. It’s insanity. Safe to say your tips should be general knowledge to most social media managers, bloggers or anyone else who successfully uses Facebook for business purposes. The facts of the matter are that some pages were very damaged by Facebook changes and though the steps you mentioned and a few others were implemented things have improved so little I am at the point of recommending full abandonment of Facebook in lieu of other social networks . I find it despicable that Facebook initially attributed these drops to a simple algorithm change when in fact results are being actively suppressed by Facebook. Most people can not improve their reach in a short period of time and I think that if you are starting a page from scratch you have a long , hard road ahead.

    • Scotster

      My page reach dropped by 70%. It was as if they had shut off a faucet.

      • John

        My organic reach dropped the day after I ended my first advertising campaign with them. Most of the points above don’t apply, because I’ve been doing them since the beginning. 114,000 likes and 200,000+ people engaged with a 4.9 million reach evaporated overnight. Stupid, because the budget I had for Facebook is now going to Google+.

    • Filip T. Petrovski

      totally agree with Jami.

  • http://about.me/russalman Russ Alman

    Down is one thing, but when you have a page with 700 followers that goes down from an average of 100 reach per post to 10 per post, you take notice.

    Here’s an interesting caveat I’ve found: Create an offer (for which Facebook now requires you purchase advertising now). Then go back into the ads manager and remove the advertising. I’ve done this 3 times and all of them still get 10X the reach of my regular posts.

    Wonder how long before they close that loophole…

  • CynthiaB.

    This is very helpful! I am very tired of paying FB for my status updates!

  • http://www.postplanner.com/ Scott Ayres

    Hey.. I recognize that guy’s face in the middle of this post!!! :P

  • Joeri Vanpoucke

    So I was not the only one who experienced a massive drop in reach, right? As I am new to social media marketing, I was starting to think I was doing something wrong but I couldn’t figure out what…

  • Alyssa

    We have done a test on our page and discovered that we get far less reach, and most importantly, interaction, when we post at the “peak” time, than when we post late at night. If we post at 10 pm or so, we get a lot of early interaction, then it continues throughout the day. If we post in the morning, or at 2 pm (the times we tested) it is just crickets. Important to test! http://www.facebook.com/HiDesertBookOasis

  • Kiril Mihaylov

    Hi, everything above is true but … After 01 of Dicember 2013 Facebook cuted the organic reach to only 2.6% … one of them talks about that noticing “if you want to reach fans, you have to pay for it” … if that is true, Facebook converts into regular social net like the other mediocre … what’s going to hapend whit us the small owners and marketing agencies or marketers?

    • gnir

      I don’t think so. In my post from yesterday my organic reach was 25% of total fans even though I marketed only to the US/English, which took my 200,000 fans number down so it actually was a higher percentage than that. I have never ever gotten as low as 2-3%. Yikes!

      • Kiril Mihaylov

        uff, it’s so confusing … me and a bunch of friends, just noticed this cut … we do not pay for ads and we using free strategy that works before … i wish you prosperity man.

      • John

        Don’t advertise. Once you do, they kill your reach. Happened to me…the very next day following my campaign end.

  • Sergio

    Hey Jon

    I saw some people commenting about using softwares to post content on facebook, with regards to the organic reach. In fact, if you use an facebook app to post, you will get less viewers. It has been tested a lot of times.

    You can do some testing by posting on the regular facebook site, on the mobile version and using an app. The regular site will perform better.

    Nice content there!

    Sergio

  • Pamela Crawford

    How do these principles (posting frequently and growing Likes organically) apply to small to medium businesses who will not by nature be ‘popular’ or able to grow an organic community of Fans actually interested in their content. They get their brand awareness from creating as engaging posts as possible and then paying Facebook to show the posts to targeted audiences. They’re unlikely to actually become popular or have people ‘committed’ to their brand enough to get organic reach. An example of my question would be a local Dentist.

    • http://jonloomer.com/blog Jon Loomer

      Frequency of posts is determined by the amount of content they can share without watering down their value. While it’s a challenge to be “interesting” on a social network for some brands, that’s their job. Otherwise they’re wasting their time.

      • Pamela Crawford

        I share the view that posts need to be interesting regardless of the industry or brand. Having (or not having) the critical mass of Fans required to justify frequent posting for organic reach is the gap I am referring to.

        Your points about organic reach makes sense for a business with critical mass of Fans with a desire for the brand’s content. I am trying to reconcile your points with brands for whom organic critical mass is unlikely but who can still use Facebook to achieve brand awareness.

  • http://www.santelphin.com/ Santel Phin

    Hi Jon,

    I also did some experiments on my page. I think we need to spend time create a compelling photo just for Facebook, to make it stand and bold. then we can add a few lines with a link back to your post.

    Or just post as status update!

  • Filip T. Petrovski

    Facebook is destroying fan pages on purpose. Just to take money with boosted posts. By doing that it is now in a auto destruct mode. Because fans will seek for an alternative on other social network, and sites… And brands and smaller sites who don’t have enough money to keep up with this changes will flee to.
    So by trying to take as much as possible money, and by forcing serious content, I’m sure is loosing tons of people who come on Facebook seeking fun, relax, etc…
    Facebook will see soon negative impact on his own traffic for sure.

  • Katrina

    I’ve increased my reach at least 3 times by using multiple images in the same post. Try it. You will be very delighted. See my page at Bubbler Deals. My posts are getting 10K reach and my fan base is 16.5K.

    • http://jonloomer.com/blog Jon Loomer

      That’s great, Katrina!

  • mykk

    Our reach has dropped over 80% and we’ve tried everything from producing only organic content, fluctuating posts per day (both increased and decreased), asking questions and opinions, you name it, we’ve tried it. Our reach just keeps on dropping irrespective of what we try.

    Our advertising like conversions have dropped from 2-5k a week to only 500 for the same amount of $ we’ve always been paying.

    We’re really frustrated and disappointed on the new changes and honestly don’t know whatelse to do…

    • http://jonloomer.com/blog Jon Loomer

      I understand it’s frustrating to see a drop in performance — and that’s the key here, to be concerned you need to see a drop in KPI, not Reach. My main suggestion is to keep experimenting and don’t ignore advertising. Good luck!

  • Mark Leo

    Yup my reach is down but my clients’ engagement and page likes are up substantially. Why? Very, very, VERY specific targeting and using Optimized CPM – both as recommended by Jon. I implemented the changes exactly as outlined and the change has been more dramtic than expected. Re content … so important to discover collateral interests of your followers and feed them content on those topics as well as info about your products and services, e.g., who doesn’t like a great recipe every now and then. Thanks again, Jon, for all your good work.

    • http://jonloomer.com/blog Jon Loomer

      This is great, Mark. Thanks for sharing your results!

  • Henri Deschamps

    While trying to make the best of a close to impossible situation is desirable, there are numerous promising alternatives here today or on the horizon. Facebook has pretty much demolished the ability of small business to operate on its platform.

    iHN is Leaving Facebook • http://www.ihomeschoolnetwork.com/bye-bye-facebook • “We crossed 10,000 Facebook fans this month, and we appreciate every one of you! We are not abandoning our fans. But we are abandoning Facebook.”

    “There’s been a lot of chatter lately about how Facebook has been severely limiting the content readers see on Facebook. The reality is that no matter what you do as a reader, or what we do as writers, very little is showing up on your news feed from the pages you follow.” • http://bit.ly/1amNb5B

    “Jim Tobin, who runs a social media marketing agency called Ignite, says clients like his are the reason Facebook has annual revenues of $6 billion. Tobin says his clients may soon leave Facebook and take their $6 billion with them.” • http://read.bi/1amMPMf

    “Is This The End of Facebook for Business?” • http://bit.ly/18Gs3d7 • Why You Should Opt Out of Facebook Advertising

  • Daniel Chiteji

    Was this post reshared on Facebook?

  • Chris

    I have 462 fans on my page and i got 3 organic views on my latest post. Yes, 3!

    • Chris

      And of those 3 people, I got 2 likes. Yet Facebook is saying that that is not engaging enough to show it to more people?

  • MRGwordgirl

    The worst change to Insights was the omission of the feature that allowed us to look at posts in order of reach, starting with the most reached. These could then be clicked on for additional information about likes, comments, and shares. This was invaluable for me, and I’ve asked repeatedly to have it returned. I post every half hour, 24/7, and scrolling through one day of post metrics is cumbersome enough – looking at an entire month is impossibly time consuming. There needs to be an additional feature that separates out original posts from shared posts so we can examine the metrics for our only those posts.

  • xuhair raxa

    some how my page reach become low as i have a new page with some thing 2.5 k likes but i will surely improve the things after reading this. thnx

  • rockey100

    This post was exactly what I needed to read right now, thank you for your insights (no pun!) I will follow your suggestions carefully. cheers. Marcus

  • Anthony Augustino

    You say to post frequently but not more than once per hour. I run a news site that posts short articles and I write 24 articles a day. Would you recommend posting a link to 1 article every hour of every day? @jonloomer:disqus

  • chris

    yeah no, this is not going to work.

  • Michelle Pescosolido

    Great tips. It’s interesting to read all your comments from people who are upset about all the changes on Facebook. One being organic reach is down. Fact is Facebook is always changing and people need to adjust their marketing with the changes and not gripe and whine about it. Sure, I have experienced the decrease in organic reached but, it challenged me to up my game to learn better marketing skills to reach more of my fans. Has it hindered my business on Facebook? Maybe for a week, but then I tweaked my marketing and got right back on top of my game. It’s a choice, you can either look at the glass as half full or half empty.

  • Kevy

    Helpful…Thanks !!

  • http://homesdecoratingideas.org/ Anoush Alexnder

    well nicely done i am impress i must say it is good to have this idea

  • http://varyhelp.com/ Asru Kona

    it is really a affective way to reach people via social media…however sometime some action will be increasing the visibility too!

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