Giving Thanks: 37 Best and Most Powerful Marketing Tools

37 Best and Most Powerful Marketing Tools

On one hand, the “I’m thankful for…” blog posts this week are predictable and cliché. I didn’t plan on writing one.

But then I actually started thinking about all of the people and things I’m thankful for that have made 2013 so amazing, and I realized this information could be extremely valuable for entrepreneurs, marketers and business owners.

So this won’t be a fluff post. I’m writing it with the intention of helping.

I’ve used dozens — hundreds — of tools during the past two years. I’ve discarded most. I’ve upgraded from others. And I’ve learned to love and rely on a select group of them.

In 2012, the name of the game for me was doing as much as I could with as little as possible. I barely spent a thing.

But 2013 has been a year of investing in my success. As a result, some of the tools listed below are free while others do have a price tag associated with them. If you want to succeed in this marketing world, you should absolutely consider using the premium tools.

Now, some of the links below are affiliate links. But you should understand my philosophy here. I will only recommend a product if I already use and love it. I will not promote and force myself to use it just because I have an affiliate link.

So rest assured that any affiliate links used below don’t color my opinions. They are secondary to my love of the product.

Since there are so many tools, I’ve broken them up into sections. Ready? Let’s go…

Facebook Marketing Tools

1. Power Editor: Come on, how could this not be the first tool listed? I’ve become “the Power Editor guy” during 2013, so I’d be a fool not to recognize how important it has been to my year.

Facebook Power Editor

Power Editor helped me score a high ROI with my advertising. And it was also the focus of my first ever online course, which has been enormously successful.

Power Editor, I love you!

2. Facebook Insights: OF COURSE! My focus within the Facebook marketing niche has tightened during the past year, spotlighting “advanced Facebook marketing” strategies. That includes Power Editor, but it also includes a heavy dose of Insights. As a result, it’s the focus of my second training course!

Facebook Insights

3. Facebook Ad Reports: What an awesome enhancement this has been! I never used the old Facebook ad reports — or not intentionally. The new ones? Life changing. It’s amazing how easy it is to see where you should spend your money based on age, gender, country and placement thanks to these reports!

Facebook Ad Reports

4. ShortStack: I admit, I have a big crush on ShortStack and the people there. Not only have I been using their product for much of the past two years, but ShortStack would also become my first website sponsor. This would lead to a successful sponsorship period that served as a bridge before I launched my own products.


I have tried other tools, but I only use ShortStack for creating tabs (see some examples here, here and here). I even hire ShortStack’s amazing designer when making mine look extra awesome and when building tabs for clients.

It’s user-friendly. It looks nice. And the people behind the product are worthy of my gushing.

5. AgoraPulse: I’m as much a fan of Emeric Ernoult (the mastermind behind the product) as I am of AgoraPulse itself. He’s guest blogged here and been a guest on my podcast. He also believed in me before anyone knew who I was.


But I’ve always been a believer in the product. It solves many problems, including community management, CRM, team management, scheduling, tab creation/contests and stats analysis. Since I don’t have a community management team and I already use ShortStack for tabs (sorry, Emeric!), I’ve focused the majority of my time with the tool on stats analysis. And it’s awesome there!

Most exciting is that they recently released a new version of the product, and it looks amazing!

6. PostPlanner: I’m one of those guys who is stuck in his ways and prefers to post natively from Facebook as opposed to using a third party tool. But PostPlanner actually offers one feature in particular that I cannot live without — and it’s not available within Facebook.


This is the ability to upload a CSV file for bulk scheduling. As you know, I have a ton of content on this website. As a result, I benefit from sharing evergreen content. And to do that without driving myself crazy, I need a simple solution. That solution is PostPlanner!

Now, this is just one, small feature. There are many other awesome features that PostPlanner offers as well. But the bulk upload is a big one for me!

7. Perfect Audience: FBX (Facebook Exchange) is a tool that was initially rolled out as a big money, big brand luxury. If you wanted to retarget visitors to your website when they are on Facebook, use one of Facebook’s many (rather pricey) preferred partners.

Perfect Audience

But then Perfect Audience (and AdRoll) stepped onto the scene, and I got geeky with experimentation. With the low campaign minimum ($25), it’s something that makes sense for the little(r) guys. If you aren’t a Fan of my Facebook Page or an email list subscriber and you still see my ads on Facebook, FBX is probably why!

If you use my referral link, you can actually get $70 in free ads to get started!

8. AdRoll: I first preferred AdRoll for FBX because between it and Perfect Audience, AdRoll was the only way to create News Feed FBX ads. But now they both offer this, so I’ve started using Perfect Audience more lately. But I’d absolutely recommend testing both services because you never know — one may work better for you!

AdRoll Conversion Report

Here’s my referral link that will net you $60 in free FBX ads from AdRoll. Probably a good idea to try both AdRoll and Perfect Audience to get started to take advantage of the free advertising!

Multimedia Tools

9. Canon EOS 60D: Now, it’s possible you haven’t seen a single video shot with this camera yet. All of my earlier videos from this year were shot with my iPhone. But I love my 60D, and I can’t wait to get it completely figured out.

Canon 60D

Oh, and my wife loves it, too. My sons just completed a very busy baseball season, and many pictures were taken with this camera!

10. ScreenFlow: Editing video can be a major hassle. But ScreenFlow has been a lifesaver for me. In fact, I even use it for editing audio!


11. Vimeo: Vimeo is an old friend that I once used along with YouTube, but then abandoned it. Welcome back!


If your focus is on SEO and traffic, you can’t go wrong with YouTube. But Vimeo — particularly the premium version — is great for higher quality video and private embedding. Vimeo is what I used for my first training course!

12. LibSyn: For the first year or so, I hosted my podcast on my own server. But then I decided it was time to use the tool that many of the pros use.


LibSyn hosts my episodes, sends to iTunes and Stitcher, creates an embed that I place on my site (the widget on the side is responsible for most of my downloads) and provides some useful analytics that help me assess performance.

13. Blue Yeti Microphone: A good friend of mine once recommended this microphone, and I’m so happy I listened! This is what I use to make my audio sound crystal clear on podcasts, screen shares and webinars. I also recently bought a Blue pop filter to go with it.

Blue Yeti Mic Pubcast

14. Photoshop: This is one of those investments that I took far too long to make. I used a free method (GIMP) for as long as I could, but eventually I decided I could no longer live with the bugs and lock-ups.

Photoshop isn’t a one-time fee. It’s a commitment. But given how important imagery is in ads, link thumbnails and content, it’s worth every penny to do it the right way!

Other Social Media Tools

15. TweetDeck: I’ve gone away from using desktop apps, but I didn’t abandon TweetDeck for long. I now use the web version of TweetDeck to stay on top of my Twitter community.


16. Feedly: I panicked a bit when the Google Reader closed its doors, but with Feedly I haven’t missed a beat! This tool is central to my reading routine.


17. Hootsuite Hootlet: Every time I read something that I think is awesome, I’ll add it to the Hootlet. It’s a lot like Buffer, but without the free limitations.

18. Buffer: Whenever I publish a new post, I Buffer it four times. I do this separate of the Hootlet because I could have a dozen or so of posts in the queue there, so I want to send promotion of my posts straight to the front.

CRM Tools

19. AWeber: I used AWeber for close to two years before I finally grew out of it. But there are no hard feelings — this was a great tool for me the past couple of years. Until recently, all of my list building and email marketing efforts flowed through AWeber.


20. Infusionsoft: The big daddy! Some call it “Confusionsoft” due to the complexity of the tool — and I even had some hair pulling days in the early going — but I am currently just scratching the surface regarding the power of Infusionsoft. So many opportunities for automation and tracking hot leads here. It will also be why I will finally launch an affiliate program soon.


I can’t wait to see what I’m doing with Infusionsoft a year from now!

Communication Tools

21. iPhone: Well, duh. I love my iPhone. It’s not even a new iPhone. I’m two models behind. But it’s always either attached to me or within three feet of me. I couldn’t live without it!

22. Skype: One of the biggest developments for my business during the past year was a one-on-one coaching service. It has been HUGE for me as a perfect complement to my training courses.

How are these one-on-one sessions conducted? Well, via Skype, of course! This allows us to have a face-to-face discussion, but we can also share screens when necessary. Great tool!

23. GoToWebinar and GoToMeeting: My first, big, “I can’t believe I just spent that much” investment of 2013 was on GoToWebinar. When you go through 2012 spending as little as possible, shelling out $400 a month on a product is a big deal!

When putting together a marketing plan for my product launches, I needed a way to run webinars. And I’m now also hosting a free, weekly mini-webinar via GoToWebinar.

I’m not sure how long I’ll use GoToWebinar, but it’s been a terrific experiment. It always works great for me, and it integrates nicely with my CRM tools for list building purposes. The subscription also gives me access to GoToMeeting, which is often a lifesaver when looking to set up impromptu meetings. I never used to be the guy with access!

File Management Tools

24. Yousendit/Hightail: I’ll admit it. There are still areas where I cut corners and pinch pennies. And file management is one of them!

I’ve used Yousendit (they’ve changed the name to Hightail) for as long as I can remember to easily send large files via email without blowing up someone’s inbox. They have both a free and premium version, and I’ve gotten by with the free version for now.

25. Dropbox: I do have a Dropbox account, but sometimes it’s just easier to use Yousendit. However, if you are working with a client who you know has a Dropbox account and you know you’ll have many files to share, this is the way to go!

Website Tools

26. Genesis Framework: My website has been built on Genesis Framework for over a year and a half now. It was the first big change I made that signaled I meant business. And it was one of the smartest moves I ever made!

A few months back, I finally switched child themes to a mobile friendly version (and I LOVE it!), but this site remains on the Genesis Framework. If you need a theme, I highly recommend you start here!

27. Premise: I no longer use Premise much (using it now, but transitioning away to Infusionsoft and Customer Hub), but it served a very important purpose in the growth of my business. In July, I knew that I wanted to launch my first training course. To do that, I needed to have a membership platform that allowed for accepting payments.

After investigating alternatives, I decided to stick with a tool I already had (but was using for other purposes). While I wouldn’t necessarily recommend Premise for managing high-traffic and high-dollar membership sites, it got the job done for an affordable one-time fee.

Oh, and did I mention that it was created by the folks behind Genesis Framework?

28. LeadPages: This is a rather new tool for me, but I love what I’m seeing so far. LeadPages has dozens of optimized landing page templates that integrate with GoToWebinar, AWeber, Infusionsoft and others to help create a list building machine. It’s what I use to build my mini-webinar sign-ups.


29. Appointy: It seems that every other tool here is another “critical tool that represents a turning point for my business.” Well, this is one of them!


Prior to Appointy, I had a rag-tag one-on-one service that required potential customers to reach out to me and set up calls through a series of back-and-forth messages. It was completely manual, and took more time and effort than it was worth.

But Appointy allowed me to share a dynamic calendar that would allow visitors to see when I’m available and both book and pay for appointments directly through my site. It was world changing!

30. vCita: Now, there is nothing wrong with Appointy. I absolutely love it. And it was very difficult for me to move away. But after a two-month split test, I decided to move to vCita.


That little widget that pops up at the bottom right of my website, asking you to set up an appointment with me? That’s vCita. And ever since I installed that widget, I have been overbooked with one-on-one sessions.

The demand has been so great that I had to raise my prices. Is there a better endorsement than that?

The other feature that vCita has that Appointy doesn’t is automatic integration with my Google Calendar. There are integration capabilities with Appointy, but it’s manual. When I decide to update my Google Calendar with a new meeting unrelated to one-on-one sessions, vCita automatically blocks off that time. Pretty awesome!

31. Pippity: Okay, this is a completely new plugin on my site. But the results have been so great that it needs to be listed!


Every two weeks when you visit a blog post and scroll to the bottom of that post, you’ll be given a pop-over asking you to opt into my email list. I don’t even have a creative offer at the moment, but my opt-ins have more than tripled since installing.

It’s something that is on Marcus Sheridan’s site and I’m sure many others. It’s not free, but it’s worth it!

32. Flare: I couldn’t even tell you how many times someone has asked me what my social sharing plugin is. It’s Flare!

I do a little manual coding to remove the Flare branding. I also am trying to replace the “Like” button with a “Share.” But overall, it looks amazing and I know that it gets the reader’s attention!

33. Tweet Old Post: This is another tool I’ve used for quite some time now. It’s a big part of my Twitter strategy. The plugin does just what you’d think it does: It automatically tweets out old blog posts at a frequency you determine. Since I have so many posts published through this site, it’s a good way to drive traffic to older posts I’ve written.

34. Disqus: The comment plugin is a controversial topic. Some people love Disqus and some people hate it. I love it. I’ve used it for two years now, and I don’t plan on changing any time soon!

35. Google Analytics: I won’t claim to be a Google Analytics expert, but I’m learning. And now that e-commerce is occurring on my website, it’s imperative that I figure it out.

If nothing else, I always have a tab open with realtime Google Analytics open. It’s addictive!

Payment Tools

36. PayPal: I could’ve left this off, but I’ve received and made so many payments during the past year via PayPal that it needs to be on this list. Even now that I have credit card options on my site, some people still prefer PayPal.

37. Stripe: I’m actually a bit bummed out about this one. I love Stripe. It’s how credit card payments are currently made for my Power Editor course. It was easy to set up, has a user-friendly interface and is very low maintenance.

However, I’m moving that course over to Infusionsoft and Customer Hub. And while this is a necessary move, the one part of it that I hate is that Infusionsoft doesn’t integrate with Stripe. Instead, I’m forced to use something else — and I’ve decided to use Authorize.NET and PayPro.

I could write an entire blog post about what hell it is to set up with Autorize.NET and PayPro, but I won’t. Instead, just know that it sucks. Avoid it if you can!

How About You?

With a list this long, I can’t help but think I’m still forgetting other important tools, big and small.

What tools are you thankful for that were important to your success this year? Let me know in the comments below!

  • Latisha Poulard

    Thanks for the resources Jon, I will definitely have to look into Stripe, Pippity, and Hightail as I’m redesigning my site and retargeting in my business niche. Happy Thanksgiving!

  • Marino Marketing

    Always enjoy these types of posts. Generally goes something like this – Yes, yep use them too for some, heard of some of them but not used it yet so ways keen to understand the rationale for choosing one over a another possibility. And best of all is the ones I’ve never even heard of! If it’s something that I could or probably SHOULD be using it gets added to the list of ‘Tools to Research/Evaluate. Thanks again

  • AMC

    Stupendous list, thanks! I’ve bookmarked a few.

    BTW no need to use Hightail to let non-Dropbox-using clients to download big files. Dropbox has had built-in FTP downloading for a few versions now.

    Put the big file in your computer’s Dropbox folder (in any subfolder, or just floating there), then after it synchs, right-click on the file and choose Share Dropbox Link. The link is copied to your clipboard. Send that link to your clients in an email. When they click it, they’ll see the file in a browser window with a big “Download” button below it. They won’t be able to see anything else in your Dropbox folder.

    You can also make a folder in your Dropbox folder named for the client, and put all the files you want them to be able to download in there. Right-click on the *folder* you created and choose Share Dropbox Link. Again the link to the folder gets copied to your clipboard. When your client goes to that link, they’ll see the contents of the folder and each item within it has its own download button.


    • Jon Loomer

      Thanks for the tip, Anne-Marie! A confession: My actual reason for not using DropBox more is that I’m hovering around my limit on space and it’s one of the areas I’m remaining cheap with!

      • Wes Blaylock

        Why not add a Google Drive and Skydrive account? I use all 3 on my computers..

  • Johannes Rohr

    Jon, another great article. I would add Acquisio for PPC management, Booshaka for social CRM, MailChimp for Newsletter, PostAffiliatePro to set up an affiliate program, webceo for SEO, optimizely for A/B testing!

    • Jon Loomer

      Some good ones there! I actually use Infusionsoft now for newsletter and affiliate program. No need for separate tools, which is nice!

  • Ian Cleary

    Hey Jon, nice list! I was actually looking at buying the Canon 60D. Can you insert an external mic into this?

    • Christian Karasiewicz

      @iancleary:disqus, yes. You just need the proper adapters to work with your mic.

      • Ian Cleary

        Thanks Christian!

        • Christian Karasiewicz

          Anytime. @iancleary:disqus. If you’re looking to get a camera for video, I would look at getting the T4i over the 60d. I spent a lot of time comparing these before I purchased one for my training courses. Not only is it a better camera for shooting video (it uses the newer processor while the 60d uses the older one), but it costs less too.

    • Jon Loomer

      Hey, Ian! Don’t think so, but I’m using the Zoom H1 for audio.

      • Ian Cleary

        Thanks Jon!

    • Gareth Everson

      Yes, Ian, you can. I use mine with a Rode VideoMic Pro.

      • Ian Cleary

        Thnaks Gareth

  • DavidH

    Have you looked at the latest Google thing – Helpouts? Looks like it might be a good platform for your advisory service?

  • CoachKaterina

    My favorite tool of 2013 is on your list: I love that product. I use if for all of my squeeze pages now and my long page sales letters. It is so easy to use and integrates easily with aweber and infusionsoft. Clay Collins the developer of leadpages is shear genius in this kind of development and he knows a thing or two about conversions:). It is the best 200 bucks a year I am spending.

    • Jon Loomer

      Agreed, it’s a great one!

  • Gareth Everson

    Great post, Jon. You’ve got a few of my faves on this list: LeadPages, Screenflow and the Canon/iPhone combo, especially, not to mention Infusionsoft. For my business, I don’t know where I’d be without Evernote (and its Skitch little brother), TeamworkPM and Google Apps, alongside the same core as most of your list.

    I’m so glad you’re beginning to smash it with Infusionsoft and CustomerHub as well! I love how you’re rolling with vCita. I’m an AppointmentCore user myself because it integrates better with Infusionsoft for the follow-up, but it’s a really close-run thing… I just need to find a neat chat pop-up like you use with vCita and then it would do everything I need…

    • Jon Loomer

      If you find the vCita equivalent that integrates with Infusionsoft, let me know! This has been something I’ve had to grapple with. There isn’t that integration now (I’ll probably do some of it manually), but I didn’t see anything on the marketplace that does much of what vCita does. And as I saw between Appointy (though a very good tool) and vCita, it can make a big difference!

      • Gareth Everson

        Over the next couple of weeks, I’m going to trial something on my own site that does the pop up window with the pic and call-to-action. It doesn’t look like I can get it to do the ‘What would you like to talk about’ box, but it will link to somewhere they can do this. This is the flow I’m considering:

        (1) Box pops up – content can be specific to a page/post’s content
        (2) Box links them to an info / sales page where they can learn more and enter some basic details (uses an Infusionsoft form)
        (3) if they fill this in, it takes them to Infusionsoft order form to place their order (steps 2 and 3 can also combine into 1-step, just using an Infusionsoft order form)
        (4) on order completion, they’re re-directed to my Google Calendar diary using AppointmentCore
        (5) Once they choose a date and time, AppointmentCore registers this in Infusionsoft, along with any tags etc you want to set, and sends us both the link to the GoToMeeting appointment (or other online meeting room).

        (6) A simple Infusionsoft pre-meeting campaign then gets them prepped for the session and issues reminders etc

        If there’s anything missing above that vCita or Appointly do that the above doesn’t, let me know!

  • Bradley Anderson

    That is one awesome list, John! Thanks for the suggestions. There are a number of tools listed I’ve never even heard of. I will certainly be checking those out.

    While ShortStack is very full-featured, I still prefer to use Woobox as it’s much easier to use and quicker to set things up.

    Regarding Adobe Photoshop (or the entire Creative Suite), it’s not necessarily an ongoing commitment. It’s a much pricier alternative upfront, of course, but you can buy the suite (or any of it’s components) outright.

    Here’s a link to the price sheet (not an affiliate link) for anyone interested in purchasing your own copy, rather than ‘renting’ it month to month:

    For a much cheaper graphic solution, an excellent alternative is Corel’s PaintShop Pro. It’s not quite as powerful as Photoshop, but it is still powerful in it’s own right. There’s very little that can be done with Photoshop that you can’t do with PSP.

  • searchguru

    I highly recommend Global IntelliSystems for newsletter and email marketing (

  • Scott Ayres

    Sweet list Jon! vCita looks really promising and is something I want to check out. I tried doing kinda the same thing with Clarity, but as you said the back and forth to schedule was a nightmare..

    And thanks for the Post Planner love!

    • Jon Loomer

      I tried Clarity as well for a while, and I got no traction with it at all. Funny thing is that the one time someone tried to set up a call with it, it didn’t work!

  • Anita Hovey

    Several favourites listed here… but I am interested in vcita. I’m currently using TimeTrade, which works great, but doesn’t have that pop up ability… would love to use that.

    • Jon Loomer

      It’s been great for me!

  • Rachel Wild

    Brilliant list. Thank you. I agree about Feedly. Love it. But, if I’m short on time I use free tools like Swayy and Everpost which auto generate content based on predetermined keywords. Pretty sweet.

    But, I have to say that I’m utterly blown away by

    I’ve only discovered them in the last 48 hours and I’m utterly hooked. Twitter is now on auto-pilot and I’m dipping in to read the exceptional posts being made on my behalf… my Twitter timeline has joined Feedly in creating my reading list!

    There’s quite a few tools in this list of 40+ tools that I compiled recently that haven’t had a mention in yours. Most of them are free or offer a free trial. All of them have merit, and some are outstanding:

    (I hope a couple or so will be new to you to make a peek worth your while.)

  • Emeric

    Jon, you have no idea how I appreciate your words in this one! It went straight to the heart (droit au coeur we say in French ;-). I’ve been believing in you becaue from day one, you were doing the right thing, but you didn’t know it yet then, now I’m sure you know!

    Oh and I know you love shortstack for apps, and I won’t blame you for that! But one day, I’ll have you create a quiz using us, that’s my challenge for 2014 ;-)

    By the way, I’ve just discovered a new promising Facbook ads management app that may join this list next time. But I’m still testing the beta, will definitely keep you posted on that one!

    Still happy to see @iancleary:disqus, @scottayres:disqus and @ckarasiewicz:disqus!

    OK, gotta leave you guys, need to feed the baby again, and it’s only midnight here :-D

  • Nancy E Bain

    Excellent list. I especially appreciate the website tools. Ever spend hours looking for the perfect plugin? :) I tried Pippity but couldn’t get it to launch on my site. I’ve been sourcing another solution ever since. I’ll be having a closer look at vCita. Thanks.

  • Trevor

    While I wouldn’t necessarily recommend Premise for managing high-traffic and high-dollar membership sites, it got the job done for an affordable one-time fee.”

    Would you recommend premise for a monthly service that
    costs members $300-$600 per month or is that too high?

    I’m researching membership solutions for my wordpress site
    and am feeling overwhelmed…

    • Jon Loomer

      Premise is simple to implement, but I’ve had several issues with transactions. Possibly 5-10% of the time, potential customers encounter a problem — whether it’s due to their credit card or something else, the flow is bad making it a bad experience (and losing potential customers).

      So if you’re talking about the potential of losing $300-600 per sale, I wouldn’t recommend it. For me, I don’t like losing money, but at least I was looking at a scalable product that was otherwise selling well.

  • Justin

    Great post once again John, having trouble figuring out analytics? Use other peoples dashboards.

    I’m in no way related to this site but their dashboards are awesome integrate with the click of a button

  • Ravi Shukle

    Great list Jon, perfect timing as I also have the Blue Yeti but was looking for a pop filter will be purchasing the Blue pop filter :). Another tool that’s great that I would add is this allows you to send up to 2GB worth of files totally free online. Say goodbye to those 10MB data limits.

  • Mike D. Merrill

    Jon I’ve been following you on Facebook for some time. This is really a great list and really demonstrates your commitment to learn and optimize your business. Very inspiring. Keep up the good work.

    • Jon Loomer

      Thanks, Mike!

  • Ludwina Dautovic

    I’m thankful for Evernote. It’s been an amazing organisational tool for me and has helped to keep my desk, my bookmarks folder and my head clear!

  • Brendan Hanson

    Great List! A couple tools I’d add would be:
    – Asana – For project/task management (especially when working with teams)
    – Mailchimp – Free version of a powerful email system for smaller companies
    – Slack – Just starting to use this, but seems like a very handy group collaboration tool.

  • Kama

    Thank you !

  • Bibika

    Evernote – keeping all my passwords in one spot:)))

  • Milbrun Pearson

    Jon I did not see the vendor you use to host your website. By the way like the pippity and Aweber just signed up for aweber. Your facebook knowledge has also helped me.

  • TriniGiz

    What do you think about Square?

  • Ahna Hendrix

    Jon, this post is so timely for me – I need some of these tools! Thank you for always rockin’ it out :)

  • Gery

    I use mostly:
    Asana for managing Tasks
    Zoho CRM for managing clients

  • Meredith P

    I am a Sendible junkie. I love it and it is much more affordable than say a Hootsuite. Great in terms of management platforms (if you are in the market for one!) You can also white label and version 2.0 comes out this spring. Love this list though and cannot wait to try some of them out!

  • Bibika

    Another great tool for me, use it everyday and its free: Screaming Frog. I recently worked for Family Mediator Services Providers, and it was so easy to analyze the sites and find all the errors in the projects.

  • Arlen Mark

    To make this list more useful I’d like to add these tools in this list too.

  • Ben Hunt

    Great post, thanks Jon.

    It’s probably too late now, but I would not recommend CustomerHub with Infusionsoft. I’ve been using it for several months, and I regret it for many reasons. I wish I’d known about iMember360, which integrates with WordPress. CustomerHub has pretty poor themes, and it is not particularly well integrated with ISoft. I find it generates a LOT of duplicate contact records. Plus, perhaps the most frustrating thing of all, if you have a lot of video content, it’s painfully slow to upload through the CustomerHub’s Flash-based uploader which uploads at a snail’s pace one at a time. (Here’s a link to my current CustomerHub site, so you know I’m not an iMember360 rep :-)…

  • Sameer Panjwani

    This tool’s a bit new yet but also does offer a couple of interesting reports when trying to analyze competitor Facebook Pages and also to analyze your own Insights better:

  • Meanu Normia

    Seems quite old post but resources listed here seems promising. we are digital marketing company based in ca and currently using proofhub from some months. we will check out these resources

  • outfy

    Retailers can also use Outfy, a tool which helps sharing products on social and social e-commerce sites. You can post and schedule your products to facebook, twitter, wanelo, pinterest and many more. Give it a try at

  • Zotabox

    Hi Jon. Great useful list but something most people forget is ‘onsite marketing’. We have just the tools to help convert your current visitors into subscribers and boost your sales. Have a look at Thanks for your post!

  • Wild Digital Mktg

    Hi Jon, thanks very much for permitting the link to the Best PR Tools article on the Wild Digital website within the comments…

    We’ve created another list that is very allied to the PR Tools list that you may like…? It’s already some 60+ strong and counting…

    Because Twitter is the best online real-time news feed / search engine we’ve decided to publish a comprehensive Twitter tools list to further assist PR profs. We thought we’d tip you the wink, not least because we’d love to invite you to add to it if you feel you’d like to.

    The Twitter Tools list is hosted on which we’ve integrated into a Wild Digital blog post. All lists are interactive, and so you can add any tools that you like and you can also ‘vote up’ your favourite tools. (We love it, especially as they offer a free version.)

    Here’s a link to the ever growing Twitter Tools list for you:

  • Rebecca

    Hey Jon – wondering if you have an updated tools list or are planning on one soon?