Facebook Hashtags, Favorite Tools and the Life of an Entrepreneur

Social Media Pubcast My special guest this week is YOU! Welcome to the virtual pub, where you and I get drunk on social media.

For the first time in a while, I didn’t have a guest this week. But it actually gave me the opportunity to catch you up on some things and give you a look inside what goes on behind the scenes.

Of course, I stuck to the Pubcast format! I sipped on a Sam Adams Porch Rocker this week while I discussed the following topics…

The Life of an Entrepreneur and Life/Work Balance

The nice thing about recording by myself this week is that it gave me an opportunity to give you some insight into some of the things I’m dealing with. I don’t have it all figured out, and I go through many of the struggles you do.

My life has been incredibly busy lately, and a big reason for that is baseball. I’m a huge baseball fan, and my three boys are all now playing. I coached my two oldest boys this year, and it was definitely the most fulfilling season I’ve had.

This busy baseball season came at the expense of business. I simply didn’t have time to take on another client, start an online program or redesign my site. You pick and choose what is worthwhile, right?

That said, I am working on the redesign of my site. I’ll continue to use Genesis Framework, but I am moving to a mobile responsive theme (more on that soon!).

I’m also working on a new online training program. I’ve been working on and delaying this for months, but I’m hoping to finally go public soon. I’ll be opening for pre-pays shortly, giving early arrivals a big discount. Stay tuned!

If you haven’t noticed, I’m making my One-on-One Coaching Sessions a higher priority for my business. This has been a hugely successful program, both for my clients and for my business. Simply go to JonLoomer.com to reserve a session. You’ll have 45 minutes to get one-on-one time with me to talk about whatever your issues are with Facebook or content marketing.

Just for listening to today’s show, you get a discount. Listen for the promo code!

Facebook Hashtags

The big news is that Facebook has launched hashtags. So, what are they? How should you use them? And what are the problems with hashtags? I discuss these things in great detail.

Tools I Use

People often ask me about what tools I use or recommend that make my Facebook marketing easier. I wrote a post on this, but here are the main ones and a short description:

ShortStack: What I’ve used for a year and a half to build all of my Facebook tabs. Love this tool!

AgoraPulse: Can be used for creating tabs, community management and a whole lot more. I use it for data analysis.

PerfectAudience: One of the tools I use to create FBX — Facebook retargeted ads. This is the future of Facebook marketing. Use this link to get a free $70 trial — this covers the ads themselves, too!

AdRoll: Another service that I use to create FBX ads. Use this link to get a free $60 trial that covers everything including the ads.

PropelAd: Helps you understand which posts you should promote based on interaction. I also use this to get alerts when posts are doing especially well.

PostPlanner: This tool has been a lifesaver for me regarding bulk scheduling Facebook posts. But also great for many problems associated with Facebook community management and content development.

Sit back and enjoy. CHEERS!

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  • http://www.postplanner.com/ Scott Ayres

    Thanks for the Post Planner shoutout as always Jon!

    • http://jonloomer.com/blog Jon Loomer

      You bet!

  • Sara Piccola

    Thanks Jon :)

    • http://jonloomer.com/blog Jon Loomer

      No problem, Sara!

  • http://www.solo-e.com/blog Terri Z

    I don’t usually listen to podcasts (it’s just much faster for me to read) but the allure of a sort of happy hour with my glass of cheap chardonnay, after a stressful few days, was too enticing. Despite my homework lurking from Mari’s Extreme Fanbase class – intense! – and she speaks highly of you :)

    I really relate to the tradeoffs you make for your kids vs. business. My daughter was diagnosed with an MCL sprain and patella tendonitis (different knees) on Wednesday. She’s a runner (part of the varsity high school State Championship cross country team last year — as a freshman with zero prior running experience) as well as a pretty good (not quite great yet) soccer player. So, budding elite athlete, injury, stress about what decision to make about running camp coming up in 10 days. On top of time away from biz to take her to PT – 1.5 hours out of my prime working time. She’s worth it. But of course my business suffers…that or dinner, LOL! (Chinese takeout tonight.)

    Meanwhile the dog has an inflamed eye that has resulted in a detached retina -and now blindness in that eye :( – more vet visits, trips to get medication, and of course stress over decisions about her as well. Kind of a trippy week-and-a-half.

    Thanks for sharing a bit of your personal biz/life journey. I may have shared more than you were interested in…but maybe someone else can relate and not feel alone…and will hoist a glass of whatever their favorite libation while listening in!

    • http://jonloomer.com/blog Jon Loomer

      Thanks so much, Terri! Love this. There’s definitely a trade off with owning your own biz and working from home. It’s full of distractions and responsibilities that otherwise wouldn’t be there if you were stuck in an office all day. I wouldn’t trade what I have for the world, but it just makes it all a little complicated sometimes!

      Thanks for sharing your story. I shared mine because I know many are dealing with something similar. Always a balance!

      Mari’s great. How is the program going? I can learn a lot from her when it comes to those courses. I’m looking to launch my own very soon!


      • http://www.solo-e.com/blog Terri Z

        Cheers to you! On my second glass ;)

        I wouldn’t trade my biz life for a corp job again, EVER. I was in an office in February (delivering singing Valentunes with my barbershop quartet!) and it just gave me the willies…despite the floor-to-ceiling windows and the beautiful, functional desks…it’s not the same as looking out at my wooded backyard every day, and being able to dictate my own schedule. I don’t know how my husband still does it! (I guess he really loves his programming job.)

        Mari’s class is AWESOME. It’s only 30 minutes but she packs so much into that time, then answers question for 30 minutes (technically, but really she responds around the clock it seems!) Biggest nugget from Mari so far: If you can only implement 20% of what she is teaching, that’s perfect. Don’t let yourself get overwhelmed. I think that could be true of many training programs.

        (I’ve been a Mari fan since I took my first class with her in 2008 :)

        Look forward to hearing about your training program launch :)

      • http://www.solo-e.com/blog Terri Z

        BTW, just saw Mari’s announcement that you will be the guest speaker at the bonus FB Ads session of her EFG2.0 class. Awesome!