Should You Repost Old Content to Facebook? [VLOG #22]

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I love it when I get asked questions like the one I received this week. It opens up philosophical discussions and also allows me to explain exactly what I do.

Here’s this week’s question from Brad Terry:

Hey Jon, do you have any general guidelines for re-posting? I use Facebook for my photography business and would like to occasionally re-post photos to my timeline. I don’t want to seem too “aggressive” or appear desperate for attention(though I am).

I absolutely think you should repost old content. I benefit from it. But you need to do so strategically.

To understand why it is beneficial to repost old content, I’ve got to hammer home an old point. Only half of your Fans are on Facebook every day, and those 50% are only there for 30-60 minutes. EdgeRank or not, the math isn’t in favor of many seeing your post.

So you could reshare an old post and expect to reach a completely different audience the second time around, especially if you choose a different time of day. That doesn’t mean you should post the same thing multiple times in a 24-hour period though.

Here’s what I recommend you and Brad do:

  1. Make a list of your evergreen content
  2. Get to know your Fans — where they are from and when they interact
  3. Schedule your evergreen content during pre-designated, off-times
  4. Reshare that content freshly and uniquely
  5. Use a tool like PostPlanner to bulk schedule your posts

Take a look! And don’t forget to subscribe to my YouTube channel!

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About Jon Loomer

Jon Loomer is a digital marketing consultant with a unique perspective on social media. He was introduced to Facebook in 2007 while with the NBA (back before Pages) and has been using Facebook for business ever since. Stay in touch by liking his Facebook Page (Jon Loomer Digital).

  • Scott Ayres

    Definitely agree Jon. I think all content producers are guilty of writing a fantastic blog, posting it once on social media and then forgetting about it. Which is why apps like Post Planner are great because when it is first written you can go ahead and schedule it to post again in a week, 2 weeks, a month and etc.

  • vuong
  • Steve Farber

    Jon, would you recommend reposting the link to your original post or repost the exact same picture as a new post. For example would I copy and paste this link into my status update or start fresh? Page Name/posts/10151887784459138

    • Jon Loomer

      It would be a completely different post. So I will have a list of old blog posts that I will reshare, but I’ll take a completely fresh approach to them — not referring to how I promoted them the last time.

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