5 Ways to Annoy Your Facebook Fans [Infographic]

Here’s the problem: For years, no one knew how to effectively leverage a Facebook presence. But now, everyone and their moms know the generic secret sauce:

  • Post lots of photos;
  • Ask questions;
  • Use a call to action;
  • Stir up emotion;
  • Keep it short; and
  • Blah, blah, blah…

So Facebook marketers big and small are now trying to squeeze these best practices into every post. When they do, it often comes off as forced, phony and unnatural.

I’m not suggesting that using any of these tactics in moderation is bad. But the key to good marketing is to not look like marketing at all.

Look, I’m an open book (and a poet, apparently!). I’ve been using Facebook for business purposes for over five years now, so I’ve tried it all. I’m not going to say that I’ve never done any of this stuff. But I also learn from my mistakes, and I want to make sure you do, too.

I know that I’m not the only one who is annoyed by abuse of this stuff, and it seems no one else has the courage to write it. So I’ll be that guy.

Without further adieu, here are the types of posts that, when abused, will annoy your Facebook Fans… or maybe just me.

1. Which disease do YOU hate the most?

The Offense: The Unnatural Question
Why It’s Annoying: I get it. Questions encourage engagement. But sometimes, asking a question just makes you sound like a cheese ball. And I tend to unlike cheese balls.

2. Click LIKE if you enjoy being manipulated!

The Offense: The Manipulative Call to Action
Why It’s Annoying: Any good marketer knows how to use a call to action. But great marketers use them subtly. There’s a fine line here between great marketing and sleazy, so walk that line carefully.

3. Life is like a box of chocolates.
Surround yourself with sweet people, but be careful.
You never know what you’ll find inside.
Some might be filled with coconut, and that stuff is freaking nasty. – Unknown

The Offense: The Inspirational Quote Grab Bag
Why It’s Annoying: If your Page was created for the purpose of being inspirational, fine. But otherwise, your random and unrelated quotes are obvious fluff filler created with the purpose of cheap clicks.

4. I will click Like on this post because _____________.

The Offense: The Fill in the Blank
Why It’s Annoying: I have no problem with people using this in ways that are relevant to their brand, product or industry. But like the call to action, there is a fine line. Offer value with the fill in the blank. If you don’t, the post fails because it is a clear marketing ploy.

5. Caption this photo of me riding a shark in Hawaii!

The Offense: The Photo Caption
Why It’s Annoying: Not all photo captions are annoying, but a good way to annoy me is to constantly ask me to caption a photo of you doing awesome things. I get it. Your life is amazing. Pass the medication.

Your Turn

Oh, I know what you’re saying. This is where I create my own unnatural call to action. Yep, it is!

Anything missing from this list? Let me know in the comments below!

5 Ways to Annoy Your Facebook Fans

  • http://twitter.com/annelizhannan Anneliz Hannan

    My most annoying tactic is the manipulative call to action with the emotional picture of a child or animal that implies if you don’t click and share, you don’t care. Essentially making the reader feel guilty.

    • http://jonloomer.com/blog Jon Loomer

      Hi, Anneliz! I agree that anything that makes you feel guilty (“I bet you won’t share this” or “most people won’t share this because…”) is manipulative garbage!

  • greebs

    I definitely hate being asked to LIKE this if I am a blah blah blah… never works for me. But the MOST egregious thing a Facebook page can do is simply post TOO much. I’ve had to unsubscribe from many pages I like simply because I realized I was missing my own friends’ updates in the morass of ‘news’ coming from pages.

    • http://jonloomer.com/blog Jon Loomer

      I hear ya, Greebs. I’m curious: What’s the threshold for you? I post a lot, but I also try to spread it out. So even though I may post three or four times a day, that includes a post at 2 am, 7 am and 7 pm (most days).

      Interested to know what is too much for you.

  • Lisa Hall-Wilson

    I’m with Greebs. I followed one interest list and I loved it until one of the 80 odd pages started using RSS Grafitti to blast the same dozen posts several times an hour all day every day. And when someone else creates the list I couldn’t find any way to filter out the posts from that page so I had to unsubscribe. Bugs me when people obviously use apps to cross post and don’t even bother to show up on Facebook. OR they’ve only created a list for personal gain and never show up to moderate or maintain it.

    • http://jonloomer.com/blog Jon Loomer

      Lisa — Yeah, really the best bet is to create your own Interest List. Then the content of that list is in your hands. What you describe has happened to me, too. All it takes is one annoying Page that posts frequently to mess up the value of a List.

  • Pingback: Fan Page Friday: Don't LIKE It Unless You LOVE It - JonLoomer.com()