Facebook Tip: How to Use an Effective Call to Action

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ShortStack Logo You may already know that I’m a big fan of ShortStack to build Facebook tabs for my Page and the Pages of clients (read my ShortStack review here). But you may not know that ShortStack also writes a pretty dang good blog.

This week, Chelsea of ShortStack wrote a great post called 6 Tips for Writing a Facebook Post with the Perfect Call to Action.

I preach it here as well: If you want engagement on your Facebook Page, you need to ask for it. You need a call to action.

The six tips from ShortStack:

  1. Ask a question: The more specific, the better
  2. Provide some information: But don’t reveal it all!
  3. Always provide a link: The purpose of your CTA
  4. Keep it positive: Positive feelings lead to sharing and engagement
  5. Don’t bother yourself with a word limit: Try to keep it short, but not at the expense of effectiveness
  6. Provide an image: Visuals always help!

Do you follow these rules for using calls to action? Provide your thoughts below!

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About Jon Loomer

Jon Loomer is a digital marketing consultant with a unique perspective on social media. He was introduced to Facebook in 2007 while with the NBA (back before Pages) and has been using Facebook for business ever since. Stay in touch by liking his Facebook Page (Jon Loomer Digital).

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