Expand Ad Images with AI

Expand ad images with AI. Here’s how to join the test…

Where to Find It

Go to your Advertising Settings. Then click the box for Advantage+ Creative.

Advantage+ Creative Advertiser Settings

If you’re one of the lucky ones, you have a section for Test New AI Generation Features. If you opt in, fewer than five% of ad impressions will be dedicated to these tests.

Advantage+ Creative Advertising Settings

I’ve covered Text Extraction and Expand Video in the past. Meta keeps adding options to this. Now there’s Image Expansion, too. It appears this started on September 25th.

Click “Edit Tests.”

How it Works

If you have Image Expansion, it will be at the top.

Image Expansion

Here’s how Meta defines it:

Eligible images will automatically be expanded with AI to fit different aspect ratios so they can look more natural across different ad placements.

The example that Meta provides takes a landscape image, zooms in, and generates a top and bottom with AI.

Now, I knew that I saw Image Expansion as part of the main Advantage+ Creative enhancements, but I’m not seeing it there now. It appears that Meta has moved it to tests only for the time being.

Considering all AI-generation tests related to Advantage+ Creative won’t account for more than 5% of impressions, there’s minimal risk here. But that risk could be different from brand to brand.

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