If you’ve enabled the option to test new AI generation features in Advertising Settings, you may see a new enhancement.
I’ve had these test features enabled for a few years now, but there haven’t been many changes in a while. But of the eleven features that can currently be tested on my account, I’m seeing a new one: Landing Page Experience.
What Is It?
Here’s how Meta describes it:
We’ll use AI to generate a visual landing page from your website, highlighting your key services and calls to action. When enabled, people who tap your ad may see this instead of your website.
Unfortunately, Meta only shows a very generic example of how this would work. But essentially, Meta would use AI to generate a visual landing page instead of sending people to your website.
Should You Keep It On?
I’m not clear on how this would be beneficial, but it’s something to watch.
Like all of these test enhancements, you can turn them off individually or all of them off if you want. Otherwise, fewer than 5% of your ad impressions will be used on these test features.
