How you optimize impacts who sees your Facebook ad. Facebook will show your ad to people most likely to perform your desired action.
Some related reading:
There are 8 primary characteristics of successful Meta advertisers that separate them from the rest. Subscribe to get this free 8-part series emailed to your inbox.
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Facebook ads and entrepreneurship challenges discussed over a beer. Started in 2013, a full episode of The Pubcast is published every Friday. Jon also shares quick Pubcast Shots to provide thoughts, tips, and tutorials in a bite-sized format.
Listen NowFeel like you're always one step behind? Jon will keep you updated on everything you need to know about the latest updates related to Facebook advertising.
