How to Create a Facebook Page Photo Strip

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Note: Since Facebook moved to Timeline, Photo Strips are no longer part of the design.

If you are a brand or business with a Facebook page, one often overlooked tool at your disposal is the photo strip at the top of your page. Get creative, and it can really pop and set your page apart from the competition.

What is a Facebook Page Photo Strip?


263587 10150263127063120 8103318119 7510791 6706061 n 1 300x210 How to Create a Facebook Page Photo Strip There are five thumbnails at the top of your Facebook page. Whenever you upload a new photo, it is added to the rotation. The image that appears in each spot is completely random. While you don’t have control over the order of these photos, you can determine which five are there.

If a photo shows up in the photo strip that you don’t want, simply hover over the upper right corner of it and click on the “X” that appears.

Just remove any of the photos you don’t want there, and eventually you’ll get to the five you want.

photostrip How to Create a Facebook Page Photo Strip

Examples of Facebook Page Photo Strips


There are some great examples out there of brands that have utilized the photo strip. Here are just a few of them:

Target

Target’s Facebook page is a good example of how you work with the randomness to make a creative photo strip. It’s simple, but it’s a great branding opportunity that works no matter the order.

targetphotostrip How to Create a Facebook Page Photo Strip

M&M’s

Of course M&M’s will have fun with their Facebook page photo strip. They feature their various characters in different poses. Once again, order doesn’t matter.

mmsphotostrip How to Create a Facebook Page Photo Strip

Zappos

The Zappos Facebook page is what everyone should do with their photo strip, at a minimum. When in doubt, feature product.

zapposphotostrip How to Create a Facebook Page Photo Strip

Jon Loomer Digital

And just to show you that anyone can do it, here’s mine. I integrate my logo and have fun with the randomness. Keep in mind, I am not a designer. It’s not perfect, but anyone can do it.

jonloomerphotostrip How to Create a Facebook Page Photo Strip

Things to Know When Creating a Facebook Page Photo Strip


Okay, so you’re ready to create a photo strip for your Facebook page. Here are a few things you need to know:

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  • The dimensions of the Facebook page photo strip thumbnail is 97×68 pixels
  • You can make bigger photos. Best bet is to make your photos at a size that will scale to 97×68
  • Don’t neglect the description of your photos. If you are featuring product, provide a link to where fans can find and buy it.
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How to Create a Facebook Page Photo Strip


Okay, so now to the good stuff. At this point, you should know what to do. The thumbnail of your photos will need to be 97×68 pixels. While I made mine that size, I wish I would have instead made them bigger to scale to that size. Maybe as big as 970×680. It’s up to you, but remember that people will click on these photos, so you want it to look nice when zoomed in as well.

Plan it out. For me, I simply split my logo down the middle and put the first half of it on the right side of each photo and the second half on the left side. That way, no matter what the order of the photos, my logo will always line up.

Once you have your photos, simply upload them to your page. Where you do doesn’t matter. Facebook will pull them into the photo strip. If you don’t immediately see your photo there, it’s because you have more than five photos. You’ll need to remove the photos you don’t want there (this doesn’t delete the photos, just removes them from the photo strip).

Get creative! Instead of letting the randomness limit you, make something awesome with it. The main thing is that whatever ends at the right of a photo should then start at the same spot on the left.

If worrying about making the photos line up is too much, don’t worry about it. Just take some really nice photos of product and feature them here. Keep them consistent. Make it a theme. Work it right, and it’ll pop. This will make your Facebook page jump out to the new visitor.

How About You?


Do you have a favorite photo strip or have you created one for your Facebook page? Share it below!

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About Jon Loomer

Jon Loomer is a digital marketing consultant with a unique perspective on social media. He was introduced to Facebook in 2007 while with the NBA (back before Pages) and has been using Facebook for business ever since. Stay in touch by liking his Facebook Page (Jon Loomer Digital).

  • Newtechno12

    that’s good,,, ‘ll try it
    http://www.newtechno.tk

  • http://www.facebook.com/profile.php?id=100002523441977 Tracy Roberts

    I can’t do that with the new timeline though on facebook, can I?

    • http://jonloomer.com/ Jon Loomer

      Hi, Tracy! This is for business pages on Facebook. Timeline only impacts personal profiles (for now).

  • Carey

    My problem is that I post a lot of pictures that I wouldn’t want in my photo strip. Any way around this without manually x-ing them out every time? It always adds the newest, right?

    • http://jonloomer.com/ Jon Loomer

      Carey — Every time you add a new photo, it will be added to the rotation that goes into the photo strip. So you will need to x-out that photo when you add it — there’s no other way.

      Hope this helps!

  • Info

    Silly question, but how do you make the picture? What program does one use? Don’t forget we non-techos out here in Internet land who are lost as soon as you say “it’s easy, just do “x”” when we haven’t a clue what that basic stuff is! An example (step-by-“simple” step) would be just fine for me. No idea how to start ( with an ordinary photo and save it in some special way?) What if we want to create something ie put the logo like you did…Even a video, or series of screen shots would help. Thanks! Sorry to be a pain, but we’d like to keep up!

    • http://jonloomer.com/ Jon Loomer

      I feel your pain, Info. My challenge with that level of granularity is that we all have different computers and different photo editing programs.

      What kind of computer and photo editing program do you have? You probably don’t have Photoshop, but it could be as simple as the Paint tool or another program.

  • Info

    Hi there Jon – Thanks for understanding the frustration (I always want to know the “how” to do things – any surprise that I write manuals for our company to document processes so they are idiot-proof? :)). I do have Paint on my Windows XP system, so if I can use that, that is great. I have jpeg files, .ai files (from my designer filed away not the program to run them), .pdfs of logos – all designed for pre-social media days (so am looking at a generational upgrade to everything image-ish that we use). PS I run  a recruitment company which specialises in public affairs officers (media, marketing, PR etc) and share useful information with them to help them get up to speed with Facebook etc by referring interesting sites I have read about that helped me out such as this one. This is a very useful post and I’ll give them the link to it in our next newsletter (Friday- tomorrow). Much appreciated. Karen (aka Info for one of my other businesses).

  • Mohachenawi

    How can we sort the pictures, they are randomly switch positions.

    • http://jonloomer.com/blog Jon Loomer

      You can’t. They will always be random, which is part of the challenge when getting creative.

  • Cathi1

    Hi Jon
    Is there a way to make this work for a group

    • http://jonloomer.com/blog Jon Loomer

      Hi, Cathi! Groups don’t have photo strips (that I’m aware of — I’m not a big user of groups).

  • Bean

    Jon, honestly how do I even get to the Photostrip page, to to the editing?

    I have my pictures made, but how do I get to that screen? I’ve tried with my page unpublished and published, but I’m on the Admin page and can’t find how.

    I looked on the Admin Panel
    the Edit Page menu: Your Settings, Manage Permissions, Basic Information, Profile Picture, etc

    Can you tell me how you get to this editing page to edit the Photostrip?

    Thanks.

    • http://jonloomer.com/blog Jon Loomer

      Bean — This is something that was available before Timeline. Photostrips are no longer part of the design.

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