Beyond The Boost

More than 25 tutorial videos to move you beyond the Boost button and improve your confidence, capabilities, and performance as a Facebook advertiser.

Training Benefits


More than three hours of videos were recorded on specific topics (listed below) to help better understand the process of campaign creation in Ads Manager.

Audio Only Option

Each lesson also consists of an audio only option to either listen within the page or download and listen separately.

Links and Supporting Content

Each lesson also consists of relevant links and supporting content that will help you dig deeper into each topic.

Quiz Questions to Test Yourself

At the bottom of each lesson is a short quiz to test your knowledge on that topic before moving forward.


More about PHC – Basic training >

What Does a Lesson Look Like?

Here some examples of what to expect to see in a lesson:

More than three hours of instructional video content
Lessons also consist of separate audio and supporting content and links
Test your knowledge after each lesson

Who is Jon?

Jon was first exposed to Facebook while working for the National Basketball Association in 2007. The NBA partnered with Facebook (then 50 Million users and growing) to create an app (before you could create your own). He immediately fell in love with the platform and has been using it ever since.

Jon started this website and ultimately his business in 2011 after a pair of layoffs left him wanting more. He was determined to build a business around his family, consisting of his wife and three sons. He would no longer allow his business to keep him from seeing his boys grow up.

Jon considers himself an “accidental marketer.” He is not your typical high-pressure salesman because he doesn’t like being sold to. Jon provides practical advice for the typical marketer who wants to stand out in a sea of gurus, deception, and noise.

You can learn more about Jon here.