Creepy, Freaky and Helpful: Influence Marketing with Danny Brown

This week I invited the man, the myth and the legend — Danny Brown — to the show.

Danny’s a friend of the show and a friend of mine. He sipped a Sleeman’s Original while I downed a Moose Drool. And, of course, we got drunk on social media.

Topics in this episode include:

• Focus on customer vs. influencer
• 4 Ms of Influence Marketing (Make, Manage, Monitor, Measure)
• Facebook and micro targeting
• How targeting is increasingly creepy, freaky and helpful
• Today’s Marketer and the Changing Face of Purchase Decisions
• Buy Danny’s book (co-authored with Sam Fiorella), Influence Marketing

Here are a few places you can — and MUST — find Danny:

• DannyBrown.me
• @DannyBrown
• InfluenceMarketingBook.com
• ArCompany

Take a listen below. You also have several ways to access the Pubcast:

• iTunes
• Stitcher
• Libsyn

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