Not sure how to measure the success of your Facebook marketing efforts? Let’s dive in!
This is a continuation of my webinar last week, so I was able to go into a bit more detail today. Here are a few things I covered:
- Definition of success depends on your goals
- Could be focused on engagement, reach or specific consumptions
- Measure the success of specific posts, post types, and day or time of the week
I also dug further into the eight ratios that I use to measure success. They are:
- Consumptions vs. Impressions
- Consumers vs. Reach
- Engaged Fans vs. Page Likes
- Engaged Fans vs. Fans Reached
- Fans Reached vs. Page Likes
- Fan Stories vs. Fan Impressions
- Fans Talking About This vs. Page Likes
- Fans Talking About This vs. Fans Reached
FINAL REMINDER: Save $100 and master your Facebook Insights in 30 days. Registration closes this weekend! Go here and use promo code FBINSIGHTS. Learn more about the program here.
