Which Training is Right for You?

There are two primary ways to get Facebook advertising training from me: one-on-one sessions and my 4-week training programs.

Which option is best for you? Should you even sign up for any of them? Let’s take a closer look…

Which training is right for you?

None of Them If…

I know that many entrepreneurs will think this is crazy, but I regularly discourage potential customers from purchasing my programs. I don’t need the short-term gain in revenue if it will result in an unhappy customer.

Here are some primary examples of people who should not be buying my training programs:

1) You have troubles with banned ad accounts or pages.

These are not people I want to work with. It tells me one of a few possible things:

1. You routinely attempt to break the rules.
2. You don’t know the rules.
3. You are in an industry that may be very difficult for Facebook.

If even one of these is true, I wouldn’t recommend my products. It’s not how I do business. I only recommend doing things ethically.

If you are in a difficult industry where it’s challenging to create ads that don’t get rejected, I get it. It’s not your fault. You are trying to stay on the up-and-up. But I’m not a good fit for you.

I regularly have people reach out, asking if I can help them with their banned accounts. The answer: No. No I can’t.

I’m not Facebook. If you have an account issue, you need to work directly with Facebook on it.

2) You don’t trust that Facebook ads work.

You’re either an inexperienced Facebook advertiser or you’ve spent a lot of money on ads without success. You need me to prove to you that they actually work.

You’re a skeptic. You think Facebook advertising is a scam. You think those who say they’re having success are liars.

When you have this attitude, you have a built-in excuse for failure. Do not come to me with this frame of mind. It will not work out.

3) You think I’m just like all of the other info marketers.

A lot of people find my website via a Google search. This is both a benefit and a curse.

I love that people come to my website looking for answers. The problem is that many of these people are coming to my website for the first time. They haven’t read my blog posts, listened to my podcast, received my emails or anything else.

As a result, they don’t trust me. If you don’t trust me, it will be an uphill battle from the start.

If this is you, don’t buy my programs. Yet.

I want you to wait until you actually know me, know my approach and trust that I not only know what I’m talking about but can help you.

4) You think my programs are too expensive or require a discount.

There was a time when I tried to be everything for everyone. I wanted to be sure anyone could afford my products. That was a huge mistake.

I will not undervalue my effort, my brand or my product so that a program is affordable enough for you.

That may sound bad. It may sound elitist. But allow me to explain…

Those who will benefit most from my programs won’t be worried about the cost. It’s a reasonable cost. But it’s also intentionally not cheap.

My programs are for people who have invested or will invest in Facebook ads. If you think $297, $497 or whatever are too much, you probably aren’t the target audience.

Down the page here I talk about minimum budgets to get the most out of my programs. It just makes sense. If you are spending $500 per month on Facebook ads, why spend $500 for one of my programs? You’d better get insane ROI on that.

I want you to get the most out of my programs. I don’t want you to be stretched financially. If you cringe at the price tag or if you require a discount, it’s not a good fit for you.

That doesn’t mean I can’t help you. Read my free articles. Register for my free webinars. Listen to my podcasts. Eventually, once you start investing more in ads, I may be able to help you more.

Take My Quiz

The first thing you should do is take my quiz. Do that now.

One reason I ask you to do this is because it helps you understand how much you actually know and don’t know. Instead of guessing (most people think they know more than they do), this puts a value on where you are.

Another reason I like having prospective students take this quiz is that it takes time. It’s 30 questions, and it isn’t easy. If you take the quiz, it shows commitment to your Facebook ads education.

I don’t want people signing up for training on a whim — convinced by creative copy or marketing. I want you to know that you need the help and see that it’s a good fit for you.

Ideal Student for One-on-One

First, beginning in September of 2016, I opened up the ability to book a one-on-one session with me (for Facebook advertising help), Andrew Foxwell (also for Facebook advertising help) or John Robinson (for business and entrepreneurial help). Requirements for booking with Andrew and John will be different. But below is what I suggest if you are looking to book time with me…

1) You are responsible for managing ads right now.

If you aren’t actually the one managing your ads, our session will have limited impact. I need to speak with the person in charge of the current strategy and implementation.

2) You spend at least $2,000 per month on ads (or want to).

As mentioned above, I want to help everyone. However, I don’t want to undervalue my time and I also want to attract the type of advertiser I can help most.

If you are a new advertiser and spending very little every month, I’m limited on how much I can help you within 45 minutes.

Again, I don’t want to stretch your budget. If you spend $500 per month on ads, it doesn’t make much sense to book me for a $497 call.

I speak with many different types of advertisers. Some are entrepreneurs, some consultants, some work for a marketing department, some work for ad agencies, some big and medium sized budgets. Many different industries.

A recurring theme, though, is that I can help you most if you are already spending at least $2,000 per month on ads. You already have an advanced understanding of ads. And you have the budget and resources to implement what I recommend.

3) You have read at least five of my blog posts during the past 12 months.

It helps immensely if you already know and trust me. If you simply stumbled on my website or were even referred by someone, you likely don’t have enough built up trust to benefit from my training.

Maybe I’m not the right voice for you. Maybe it’s not the right style. It may not be an issue with budget or industry or anything else. Maybe I’m just not a good fit for you.

That’s fine! But you won’t know that without reading some of my articles first. I’d also recommend listening to my podcast!

4) You have reasonable expectations regarding what can be accomplished.

Going in, you need to have reasonable expectations about what you can accomplish during a 45-minute call.

It’s precisely why a beginner isn’t best suited for this. You need to already understand how Facebook ads work. We can’t dedicate 45 minutes to simply helping you understand the basics. That’s a waste of your time.

Look at it as needing one takeaway that will be worth the fee you paid for the session. Don’t look at it as needing 10 questions answered or learning how to do 10 things.

Ideal Student for Beginners Program

I created the 4-week program for beginner advertisers because I realized that many of my readers aren’t advanced. Instead of sending these people away, I created something for them.

But not all beginner advertisers are a good fit for my program. It’s important that you have four primary qualities…

1) You spend at least $1,000 per month on Facebook ads (or want to).

You don’t need to spend $1,000 per month or more now, but you should at least have a desire to do so. If you only want to spend the minimum, you’ll only be able to do the minimum — and have minimal benefits.

It’s just logical that whatever you pay for training should be a proper proportion of what you invest in that skill now (or what you could invest in it). That ratio should be far from 1:1.

2) You are able to learn in the webinar format.

I picked the webinar format for a reason. I like interacting live with students. It’s also frustrating to produce polished training videos that are almost immediately outdated.

With the webinar format, the content will always be up-to-date. But it’s imperative that you participate — either live or with the recordings.

Not everyone learns well via webinars and videos. Some people prefer reading over watching. And if that’s you, these programs are not a good fit.

3) You have the time to set aside for watching the webinars and doing assignments.

This is true of any investment, but if you are going to spend the $297 for this program, you need to commit to participating.

Ideally, you’ll be able to attend the live webinars. Not only can you learn in real time, but you can get your questions answered.

However, I understand that attending the live webinars is not always possible, particularly because of time zones. Just make sure that you can commit to watching all of the recordings.

There is also an assignment connected to each lesson. Do not skip this!

If you can commit to watching the webinars (live or recorded) and doing the assignments, you are my ideal audience.

4) You have at least a working understanding of Facebook ads and a commitment to learning more.

You have a Facebook ads account. You’ve at least boosted posts before. If you haven’t, you’re going to be left behind quickly.

Ideally, you have done more than boost posts. But the primary requirement is that you have a desire to learn more.

I’d actually recommend in some cases that an intermediate advertiser — someone who is beyond beginner — start here. The reason for that is that the price will ultimately be the same, regardless of whether you start with beginner or go straight to intermediate.

The beginner program is $297. If you complete that, you can apply the purchase price as a credit towards the intermediate program (which is $497). Either way, you’ll spend $497 to get through the intermediate program, and that program also includes the replays for the beginners program.

By purchasing the beginners program first, you spend a little less to make sure that this learning format is right for you. Less of a risk. It also allows you to attend the live webinars for the beginners program as opposed to only getting the replays.

Ideal Student for Intermediate Program

If you graduate from the beginners program or think that you are more advanced, the 4-week program for intermediate advertisers may be the right fit for you.

But first, some qualities that will help…

1) You spend at least $2,000 per month on Facebook ads (or want to).

This is just a rule of thumb, but the thought here is that you’re an experienced Facebook advertiser. You’re creating ads in the Ad Create Tool or maybe Power Editor. You know what you’re doing.

But… you could do better. While you don’t need to spend $2,000 per month to be “experienced,” it certainly helps. The more you can spend, the more you can experiment.

2) You are able to learn in the webinar format.

Same as above. If you hate webinars, this program may be a waste of your time and money.

3) You have the time to set aside for watching the webinars and doing assignments.

Same as above. If you can’t commit to watching the webinars and doing the assignments, you can’t expect to get much out of this program.

4) You are an experienced advertiser and want to become advanced.

My goal is to get you to the advanced level to help you ultimately graduate to my advanced training program (coming soon) or the Power Hitters Club, my private community for advanced advertisers.

You may not be there yet, but you’re close. These four sessions, if you commit to them, can help you get there.

Questions?

Still not sure what’s right for you? Drop me an email at info [at] jonloomer [dot] com and let me know what questions you have!