When configuring events, some are displayed as “Hidden.” Why, and how do I get access to them?

This is typically caused when managing ads for a client due to one or both of the following not being available to you: A second pixel’s events Custom conversions When configuring events, you will first select the pixel. You could conceivably have multiple pixels on the same domain and would need to individually configure events… Read more »

I have my own website and configured events, but I sell on a third-party ecommerce platform and can’t configure those events. What do I do?

This is going to be a very big problem for a lot of people. Since you can’t verify the domain, you won’t be able to configure the event occurring on that domain. And you won’t be able to optimize for that event. Hopefully, that platform allows you to redirect post-conversion to a page on your… Read more »