Facebook says that custom audiences will shrink as a result of iOS 14. Which audiences are affected and which aren’t?

You should expect that the following audiences will shrink as a result of iOS 14: Website custom audiences App activity custom audiences If you target or exclude those who visit your website or those who engage with your app (if you have one), you should expect these audiences to be incomplete going forward. The following… Read more »

When configuring events, some are displayed as “Hidden.” Why, and how do I get access to them?

This is typically caused when managing ads for a client due to one or both of the following not being available to you: A second pixel’s events Custom conversions When configuring events, you will first select the pixel. You could conceivably have multiple pixels on the same domain and would need to individually configure events… Read more »