You should expect that the following audiences will shrink as a result of iOS 14: Website custom audiences App activity custom audiences If you target or exclude those who visit your website or those who engage with your app (if you have one), you should expect these audiences to be incomplete going forward. The following… Read more »
When configuring events, some are displayed as “Hidden.” Why, and how do I get access to them?
This is typically caused when managing ads for a client due to one or both of the following not being available to you: A second pixel’s events Custom conversions When configuring events, you will first select the pixel. You could conceivably have multiple pixels on the same domain and would need to individually configure events… Read more »
Can Conversions API help replace the data lost from iOS 14 opt-outs?
This has been the rumor, but it does not appear so. Conversions API is a great tool that you should investigate to help complement the pixel. But a recent statement from a Facebook engineer and a quote from Facebook documentation at least implies if not state strongly that it will not replace data lost from… Read more »
What changes should I expect to advertising tools related to mobile app ads as a result of iOS 14?
Mobile app advertisers promoting iOS apps will lose access to demographic breakdowns and Lift Measurement. Additionally, new restrictions will go into place for iOS app advertising. Each iOS app will be limited to a single ad account, five active campaigns, and nine active ad sets using the same optimization.
What is SKAdNetwork API and is it the same thing as Aggregated Event Measurement?
SKADNetwork API is Apple’s protocol for handling mobile app conversion attribution. This will be used when running iOS mobile app install and activity ads. Aggregated Event Measurement applies to web conversions only.