An account spending limit is a lifetime limit on the amount your ad account can spend on all of the campaigns you run. This allows you better control over your costs. You can track how you’re progressing toward your Ad Account Spending Limit in your payment settings. All of your ads will pause once you… Read more »

Meta has a glossary of ad terms available here. We also have a glossary of terms available on our own site here.

Performance in the ad auction on Meta-owned properties takes into account a variety of factors, including the Bid, Estimated Action Rate, and Relevance of the ad (building an acronym commonly referred to as BEAR). A more detailed explanation is available here.

The Learning Phase describes a period when Meta’s systems are gathering sufficient data for effective ad optimization across targeting, timing, creative, and placement options. One of the most common topics involving the learning phase relates to making edits that reset learning. An overview of the learning phase with best practices is available here, with a… Read more »

Yes. Facebook requires that users have a personal Facebook page to access Ads Manager to create ads.