Tracking, Targeting, and Optimization in an Era of Greater Privacy

Training Bundle Description

Facebook advertising has completely changed as a result of iOS 14+ and other privacy updates. The audiences you use for targeting, the conversions reported by Facebook, and the ability to properly optimize have all been negatively impacted. Have you adjusted your approach?

The purpose of this training is to give you a better understanding of:
1. What happened with iOS 14+
2. How your advertising has been impacted
3. Steps to take to address these changes

This training course consists of both video modules and a (recorded) live webinar.

BUY THIS COURSE

1-time payment of $497

Video Modules

A deep library of pre-recorded videos that walk you through how your advertising has been impacted and action steps that you can take.

1

(Recorded) Live Training

Took place on Dec 9. The session was an overview of the primary highlights of the training. A recording is provided.

2

The Video Modules will cover:

  • Updated iOS 14/15 Explanation
  • Optimization Focus

    • • Aggregated Event Measurement
    • Optimizing for Prioritized and Non-Prioritized Events

  • Tracking Focus

    • • Attribution
    • Intro to Conversions API and Basic Setup
    • Intro to URL Parameters

  • Custom Audience Focus

    • • How Website Custom Audiences are Impacted by iOS 14
    • Custom Audiences to Enhance Your Targeting

  • Campaign Creation Focus

    • • Lead forms
    • Instant Experience
    • Videos
    • On-Facebook experiences

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