Facebook is slowly rolling out ODAX (Outcome-Based Ad Experiences) for campaign objectives. Here’s a detailed, hands-on guide to the changes.
Hands On with ODAX: A Guide to Facebook Objectives
ODAX: Facebook Simplifies Campaign Objectives
Facebook Ads Manager is moving to Outcome-Driven Ad Experiences (ODAX) that impacts objective selection (moving to 6). Here’s what I know…
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Jon Loomer
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Facebook ads and entrepreneurship challenges discussed over a beer. Started in 2013, a full episode of The Pubcast is published every Friday. Jon also shares quick Pubcast Shots to provide thoughts, tips, and tutorials in a bite-sized format.
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