
Are the conversion numbers Facebook is reporting not what you think they are? I did some investigative work…
Are the conversion numbers Facebook is reporting not what you think they are? I did some investigative work…
Many consultants have asked me how to set up separate Facebook advertising accounts for different clients to keep billing, ads and reports separate.
Facebook has updated their ads reporting tool, and it can be incredibly powerful for advertisers. Here is a detailed overview of the features.
Most advertisers do not realize that they can customize the way their Facebook ads are optimized through the use of conversion specs. Here’s how…
Advertisers now have the ability to create an unpublished or “dark” post that can be promoted in the News Feeds of Fans. Here’s how…
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