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WhatsApp, the Power of Facebook Ads and Optimizing Results

February 27, 2014 by Jon Loomer - 2 Comments

Andrew Foxwell on the Social Media Pubcast

Pull up to the virtual pub to discuss the WhatsupApp acquisition, the value of Facebook ads, custom audiences and Facebook ad reports…

Filed Under: Podcast

Tagged With: Facebook ads, Facebook Custom Audience, Facebook Lookalike Audiences, Facebook Website Custom Audiences

How to Sell on Facebook [Video]

February 19, 2014 by Jon Loomer - 11 Comments

Sell on Facebook Video

In this video I cover How to Sell on Facebook using targeted audiences, sharing content, and collecting email addresses.

Filed Under: Video Blog

Tagged With: Facebook Custom Audiences, Facebook Email, Facebook Lookalike Audiences, Facebook Targeting, Facebook Website Custom Audiences

The Death of Facebook Interest Targeting: Shifting Budget Priorities

February 17, 2014 by Jon Loomer - 91 Comments

Facebook Interest Targeting

Interest targeting of Facebook ads was once the best way to reach your ideal audience. That’s no longer the case. Do these things first…

Filed Under: Facebook Marketing Guide

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Custom Audiences, Facebook Lookalike Audiences, Facebook Website Custom Audiences

WCA Lookalike: Target Facebook Users Similar to Website Visitors

February 12, 2014 by Jon Loomer - 28 Comments

Facebook Website Custom Audience Lookalike

Facebook now allows you to target users similar to people who have visited your website in ads via Lookalike Audiences. Here’s all you need to know…

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Custom Audiences, Facebook Lookalike Audiences, Facebook Website Custom Audiences

Experimenting with Facebook Website Custom Audiences

February 7, 2014 by Jon Loomer - 6 Comments

Social Media Pubcast Jon Loomer

This week’s Pubcast includes reactions and reflections on the SME Top 10 list, experimenting with WCAs, email vs. Facebook referrals and more!

Filed Under: Podcast

Tagged With: Facebook Advertising, Facebook Insights, Facebook Reach, Facebook Website Custom Audiences

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For Advanced Facebook Marketers
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