Custom Audiences are no longer as simple as targeting your email list. There are now nearly limitless options. Here is a list of 55 to get you started…
Facebook Website Custom Audiences Based on Pixel Events
You can create Facebook Website Custom Audiences based on specific pixel events and their parameters. Here’s a guide along with details to create seven…
6 Ways I Use Facebook Ad Targeting
Facebook ad targeting is the primary reason for success or failure of ads. Here are six specific ways that I use Facebook ad targeting for optimal results.
7 Keys to Facebook Advertising Success
What factors lead to a Facebook ad failing? Why might it succeed? Let’s take a look at seven primary factors that lead to Facebook advertising success…
The Importance of the Facebook Pixel
Without the Facebook pixel, you’re missing out on advanced targeting, tracking, optimization and more…
Example: Facebook Ad Targeting and Results
You undoubtedly realize that Facebook ad targeting is important, but the results from this campaign underscore why it needs to be your top priority.
How I’m Promoting My Webinar Series with Facebook Ads
I’ve created a sophisticated process of Facebook ads to promote a series of webinars. Here is a closer look at how it works…