Custom Audiences are no longer as simple as targeting your email list. There are now nearly limitless options. Here is a list of 55 to get you started…
Facebook ad targeting is the primary reason for success or failure of ads. Here are six specific ways that I use Facebook ad targeting for optimal results.
Facebook remarketing is evolving to include more than targeting prior website visitors, opening the door for brands without high traffic to find success.
Spotted in the Wild: Engagement on Facebook Custom Audiences. What they are and what their existence could mean about what’s coming.