To create a value-based Lookalike Audience, you first need to generate a file of customer lifetime value. These are the steps I use to do just that…
How to Find Customer Lifetime Value
Facebook Ads: Create a Value-Based Lookalike Audience
Facebook advertisers can now use lifetime value (LTV) and value-based Custom Audiences to target users similar to their highest value customers. Here’s how.
Intro to Facebook Analytics
Intro to Facebook Analytics
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