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How to Find Customer Lifetime Value

June 9, 2017 by Jon Loomer - 9 Comments

How to Find Customer Lifetime Value

To create a value-based Lookalike Audience, you first need to generate a file of customer lifetime value. These are the steps I use to do just that…

Filed Under: Facebook Marketing Tutorials

Tagged With: Customer Lifetime Value, Facebook Value-Based Lookalike Audiences

Facebook Ads: Create a Value-Based Lookalike Audience

June 1, 2017 by Jon Loomer - 28 Comments

Value-Based Lookalike Audiences

Facebook advertisers can now use lifetime value (LTV) and value-based Custom Audiences to target users similar to their highest value customers. Here’s how.

Filed Under: Facebook Marketing Tutorials

Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Custom Audiences, Facebook Lookalike Audiences, Facebook Value-Based Lookalike Audiences

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For Advanced Facebook Marketers
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    • Newsletter
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